India’s leading fashion hub, fbb, Makani Creatives for their ‘Everything Below 599’ campaign with Varun Dhawan. FBB, the brainchild of Big Bazaar, known for its versatile ethnic, comfortable and wide range of apparels in affordable priceshas launched this campaign to tap the consumer as economy is unlocking amid the pandemic.
Prachi Mohapatra, CMO, fbb, said, “FBB as a brand is known for its wide range of quality fashion at an affordable price. We wanted to establish price leadership and showcase the stylish and varied collection FBB offers across product categories. Makani Creatives have lived up to their reputation of being an innovative partner and given life to our vision unto perfection with their creative expertise.”
Conceptualized and executed by Makani Creatives, the primary objective of ‘Everything Below 599’, (a 360-degree campaign) is to retain price leadershipby bringing alive the fact that one can look trendy with spending less than Rs. 599/- and strengthen the positioning of FBB that stands for good quality products at the best price as the unlock progresses.
Sameer Makani, Managing Director and Co-Founder, Makani Creatives, said, “Integrated communication strategy has become essential to create maximum outreach for any campaign. TVC, Print, OOH along with digital have been utilized at a large scale.The campaign had a very nice ring to it. FBB has been a game changer in fashion industry. With this campaign we intend to reach out to the youth of the country that will resonate with ‘Everything Below Rs.599’.”
The campaign is now live on all offline and online platforms across seven cities.