MAD Magazine on Snapchat seven days a week from 1 Sept ...but MAD staff not thrilled - thinks it'll be too much work!

The iconic and irreverent humour of MAD Magazine is coming to Snapchat, after Snap and DC Entertainment inked a content collaboration deal which will launch MAD Magazine on Snapchat from 01 September 2018. MAD content will be available to Snapchatters seven days a week.

This effort will bring MAD’s satirical content of contemporary politics and other topical issues to Snapchat, along with classic and nostalgic MAD material, reimagined for Snapchat’s mobile-first audience.

Most popular flavours of seasons are only as permanent as, well, the seasons they belong to. Attitudes, triggers of humour, anger, anxiety and delight always keep evolving and changing from generation to generation. But, having thrilled to the startlingly irreverent, angular, iconic humour of the awesome MAD Magazine, one is confident is humour will have the young Snapchatting audiences of today too laughing out loud.

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The content will include an array of features, including GIFs, memes, slide shows, interactive lists and dynamic cinemagraphs. Some concepts will be curated by MAD writers and illustrators, drawing from MAD’s decades of magazine archives. Other concepts will be brand new, built around breaking news and timely issues with the biting satire that has defined MAD for generations of fans

The project is being overseen by the creative duo of John Ficarra, the former MAD senior vice president and executive editor who serves as a creative advisor for DC Entertainment, and Peter Girardi, executive vice president of Blue Ribbon Content, the digital content studio of the Warner Bros. Television Group.

“We’ll be taking on sports, celebrities, politics, pop culture and anything else in the zeitgeist. Nothing is off the table because nothing has ever been off the table with MAD,” Ficarra said. “This is a reinvention of the MAD brand with relevant, mobile-first storytelling that will allow us to reach new audiences that are consuming this type of social satire on their devices every day.”

We are now bringing MAD’s unapologetic humor to new audiences by going directly to the consumers on new platforms and in innovative ways, and we are very excited that the deal with Snap enables us to deploy timely and topical content in real-time and in tandem with breaking news cycles: Peter Girardi, EVP – Blue Ribbon Content

Ficarra and Girardi are longtime creative partners – most notably teaming on the “Mad” animated series for Cartoon Network from 2010-2013 – and Girardi studied in college under inaugural MAD editor-in-chief Harvey Kurtzman.

“MAD Magazine had a big impact on me growing up and definitely formed my sense of humor,” said Girardi. “We are now bringing MAD’s unapologetic humor to new audiences by going directly to the consumers on new platforms and in innovative ways, and we are very excited that the deal with Snap enables us to deploy timely and topical content in real-time and in tandem with breaking news cycles.”

We can’t wait to see the classic work of iconic artists like Al Jaffee and Sergio Aragones and beloved franchises like Spy vs Spy reimagined for Snapchat.  The creative possibilities of combining the singular MAD sensibility with our mobile-native format are really exciting: Sean Mills, Head of Original Content for Snap Inc.

image-2-MAD-Magazine-On-Snapchat-MediaBriefDotcomTheir content will include an array of features, including GIFs, memes, slide shows, interactive lists and dynamic cinemagraphs. Some concepts will be curated by MAD writers and illustrators, drawing from MAD’s decades of magazine archives. Other concepts will be brand new, built around breaking news and timely issues with the biting satire that has defined MAD for generations of fans.

In preparation for this launch, Snap’s content team has worked closely with the Blue Ribbon team to ensure that the MAD content is optimized for Snapchat’s vertical, fast-paced format and presented in the most relevant way to Snapchatters.

“We can’t wait to see the classic work of iconic artists like Al Jaffee and Sergio Aragones and beloved franchises like Spy vs Spy reimagined for Snapchat,” said Sean Mills, Head of Original Content for Snap Inc. “The creative possibilities of combining the singular MAD sensibility with our mobile-native format are really exciting.”

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