Launched – farm-insights: AI, machine learning based analytics and insights service


After almost 2 decades of experience in public relations Sahir Khan, announced the launch of farm-insights, an advanced AI and machine learning based analytics and insights service to deliver actionable intelligence that will empower corporate communication (PR) professionals across levels, who are seeking more value-based insights for their clients and their brands.

farm-insights’ is backed by state-of-the-art Artificial Intelligence and deep machine-learning, next gen consumer intelligence technology, coupled with powerful media intelligence and listening technology. In the run-up to the launch of the service, farm-insights conducted a deep dive into not only the need gaps and pain points of communication professionals but also what the communication industry needs.

As it gets tougher to navigate through challenging times with the changes in the media and consumer landscape, the tool is designed for users to know about the conversations but also more importantly, the why and what next!

Sahir Khan, the founder of the farm communications, said, “In the demanding market conditions that we are in due to COVID, we are confident that our product will fill in the gap of how to convert everyday data to actionable insights. Our service is not just another AI and Machine Learning engine that provides social insights. We have partnered with one of the world’s leading AI platforms, that fundamentally reimagines the possibilities of social data. It derives, builds and predicts outcomes by combining the intelligence of people and algorithms in a manner that redefines data for its users.”

‘farm-insights’ will monitor 100+ million editorial content of media sources on a continuous basis, and then, identifiy, save and analyze content that contains over 000’s of specific keywords or topics on the worldwideweb in any language in the world. The tool listens to what people are saying, when they said it, and why, and also find influencers, compare with competitors and show results in minutes.  Further to which farms business analysts will offer real time insights, solutions and even strategy to the corporate communication professionals