2 Black Elephants, 106 Blue Elephants were awarded this year
The 5th edition of the Kyoorius Creative Awards recognised and celebrated the very best of Indian advertising in Mumbai. With 2 Black Elephants and 106 Blue Elephants this year, the Kyoorius Creative Awards honoured and celebrated the most outstanding and innovative work in Indian advertising and marketing communications.
The prestigious Black Elephant is awarded to work that’s truly exemplary across all disciplines. This year, Wunderman Thompson India and Dentsu Webchutney won the elusive Black Elephant for the “Blink Test” and “Haggle Bot” projects respectively.
106 Blue Elephants were awarded, with Ogilvy India winning 15 Blue Elephants for work spanning the 29 categories. Dentsu Webchutney won 14 blue elephants, whole DDB Mudra Group took home 12 blue elephants. Wunderman Thompson India won 11 blue elephants, and Famous Innovations took home 11 blue elephants.
The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely:
- an original and inspiring idea
- relevant to its context
Some images from the Kyoorius Creative Awards 2019
Kyoorius received more than 2600 entries for the 2019 Kyoorius Creative Awards, out of which only 302 were In-Book winners. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.
The Kyoorius Creative Awards aim to honour great advertising and marketing communication work, the marketers, and agencies who help conceptualise, create, and execute such work in India. The Kyoorius Creative Awards are brought to you in association with The One Club of Creativity, organisers of the One Show, with a common aim – to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.
The awards night was attended by more than 1300 professionals, including the top brass of creative agencies, CEOs, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries attended the award ceremony.
Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said, “We are proud to present the Kyoorius Creative Awards to such talented professionals who have managed to change the way society thinks through their unconventional, out of the box concepts that redefine standards for the advertising industry. We have always positioned ourselves as an organization that rewards and recognises impeccable work that steers public perception. We congratulate all our award recipients and thank the jury for accomplishing the insurmountable task of selecting winners from an exceptional pool of talent.”
The 2019 Kyoorius Creative Awards were presented by Viacom18, partnered by ABP News, MTV Beats, Laqshya Media and Big 92.7 FM. The experience partner for the awards was Absolut Music CDs, and the supporting partners included Addikt, Method.Audio, Garage, E2Tech, Fortune4 Technologies, Bling Ping Media, Communicate India.