To capitalize on the emerging eating out and health-conscious Indian market, Dubai-based JJ Chicken has collaborated with FranGlobal as their master franchise partner. Through this association, JJ Chicken attempts to be a part of the 5% of the overall Rs 4.23 lakh crore food services business by offering delicious charcoal-grilled chicken which is extremely palatable, healthy, and cost-effective.
The fast-food industry in India is exhibiting a promising growth rate and is predicted to be on a growth trajectory. The Quick Service Restaurants (QSR) market in India is projected to grow at a CAGR of over 18% during 2021-2025 due to rising urbanization, swift expansion in food delivery services, growing young & working population, increasing the number of dual-income families, and rising disposable income in the country.
In India, JJ Chicken is offering four franchise models- QSR, Kiosk, casual dining, and food truck. A QSR franchise model involves an investment of Rs 50-70 lakh and 750-1000 sq ft area in a standalone shop at a high street location.
A food kiosk model needs an investment of up to Rs 20 lakh and space of 200 sq ft at a food court in shopping malls. A casual-dining model in malls requires an investment of Rs 70 lakh and above and an area of 1400 sq ft. Furthermore, a food truck model requires an investment of Rs 15 lakh. With these formats, JJ Chicken aims to open over 100 outlets over the next five years.
Chicken procured by JJ Chicken is 100% hormone-free, grain-fed & halal, purely grown in a monitored and managed farm. As the chicken is charcoal-grilled, the meal is a perfect combination for health freaks who can relish this scrumptious and juicy chicken. Grilled chicken being the main supplement reduces the overall cost of the setup as it eliminates the equipment cost.
As the business is technology-driven, the overall setup cost drops exponentially as the manpower requirement would be minimal. All their outlet runs on an automated cost control system that provides an efficient and consistent operation. Their menu has a wide range of dishes that are inspired by different countries across the world. The types of food available on the menu are starters, salads, platters, sandwiches, shawarmas, wraps, burgers, and sides.
Saer Imad, General Manager, JJ Chicken, said, “Indians appetite to eat out or order food at home is witnessing a tremendous spike. With them traveling internationally has exposed Indians to different cuisines which they also want to consume back at home.
“There is ample awareness, interest, and curiosity among Indians around Lebanese& Middle Eastern cuisine. To cater to this large base of Indians, we are aiming to open up to 100stores in the next 5years,” Imad said.
Through Franglobal’s partnership, JJ chicken is aiming to scout for suitable partners and area developers who will enable their substantial growth in the Indian market. Franglobal has mapped out 15 key metropolitan cities where chosen young entrepreneurs will lead the journey of JJ Chicken after being trained between India and Dubai. JJ Chicken in return will assist the franchisee with in-depth brand training, marketing support, licenses, and on-the-go support. Currently, JJ Chicken has 11 stores across Dubai and Abu Dhabi.
Venus Barak, CEO, FranGlobal, said,” We are elated to be representing JJ Chicken in India. As the quick service market in India is expanding, we are certain that JJ Chicken will transform into a well-known brand in no time. Through our expertise in the FnB market, we will supplement them to gain momentum in no time.”
Gaurav Marya, Chairman, Franchise India Group, said, “The F&B market is growing and holds many opportunities for new brands. There is also an increased appetite for healthy, fresh food & specialty cuisines like Lebanese, Thai, Japanese, and others.
“Considering the trends, I feel JJ Chicken has great potential in the market and kind of offerings they have, the consumer would definitely want to try them out,” Marya added.