Cricket frenzy is all set to unlock as the entire nation waits with bated breath to cheer for their favorite teams at the upcoming cricket carnival in the UAE starting, September 19. For the second consecutive year, Viacom18’s flagship Hindi General Entertainment Channel, COLORS, will be seen furthering its brand footprint through the biggest cricketing phenomena of the year by partnering with one of the best performing teams, Mumbai Indians.
Having established itself as one of the leading channels in the urban Hindi General Entertainment Category, COLORS will strengthen its association as the ‘Principal Sponsor’ for the Mumbai Indians. Mumbai Indians will don the COLORS logo on the back of their jersey during the much awaited 2020 season.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Mumbai Indians as a team is much loved across the nation and we are delighted to be associated with them. In India, cricket has the power to bring families together, something that is also COLORS’ core philosophy.
“Through our content, we always aim to bring alive interesting storylines while ensuring a cohesive viewing experience. The synergy between the two brands and the unbeatable combination of cricket and entertainment makes our association with Mumbai Indians a perfect proposition,” Jaipuria added.
Mumbai Indians spokesperson, said, “We are pleased to continue our association with COLORS as the Principal Sponsor for Mumbai Indians. The continuation of our partnership reflects the similar ideologies of both brands. We look forward to yet another successful campaign with COLORS as we take the field to entertain the audience across geographies in this challenging hour.”
Setting the tone for the upcoming season, COLORS will enhance the thrill manifolds through an engaging TVC featuring players Rohit Sharma, Suryakumar Yadav, and Jasprit Bumrah. This association will also witness promotions via engagement on digital platforms and will be further amplified through PR and on-ground branding.