IPG Mediabrands announced that Rahel Rasu has been named Global Chief Communications Officer. Reporting directly to IPG Mediabrands Global CEO Daryl Lee, Rasu will drive internal and external communications strategy for the global media agency network, with responsibility over corporate brand and reputation management, thought leadership, media relations, social media, analyst and influencer relations, employee communications and corporate social responsibility.
l Lee, Global CEO – IPG Mediabrands, said, “It is exciting to have Rahel onboard to help us raise our voice as a global media network with a strong perspective on the world. Rahel understands the power of culture and believes in communications that support our people, our clients, our brands and our values.
“Her partnership across the organization will be invaluable as we continue to share our vision for a tech-supported but humanity-centered media future.”
Rasu returns to IPG after a successful stint as Head of Global Communications at DDB Worldwide. Prior to DDB she worked as SVP, Global Communications at IPG’s McCann Worldgroup where she collaborated with leadership to create opportunities for McCann’s brand, executives and clients.
Before McCann, Rasu worked in research at Ad Age’s DataCenter. While at Ad Age, she worked with leading agency and brand sources to help gather, verify and assess data across multiple disciplines including Media, Digital, Search, Direct, Promotions and Public Relations for the publication’s annual reports and Fact Packs.