On the occasion of World Heart Day (September 29), ICICI Lombard, came up with an interesting take on our lockdown eating habits. Conceptualized by Ogilvy, the film puts the focus on our heart health.
The film revolves around a conversation between heart, stomach and the brain that showcases the eternal conflict between temptations and a healthy lifestyle. The stomach, true to its reputation, is tempting the protagonist to order junk food whereas the heart advises him to continue the healthy eating habits he has acquired during the lockdown.
In this film, ICICI Lombard reminds consumers to ‘listen to your heart for a healthy life’ and not give into temptations as more enticing eateries open up as the lockdown eases up; it’s a good thing to #RestartRight and not be to go back to the same old unhealthy lifestyle.
Talha Bin Mohsin, ECD, Ogilvy Mumbai, said, “The lockdown turned out to be a blessing in disguise as far as our health and eating habits were concerned. People had to resort to homemade healthy food, a habit that was imposed on them by circumstances rather than choice.
“But now when life is restarting, the old unhealthy temptations are coming back to lure us. Old habits that have kept our hearts unhealthy. Through this World Heart Day commercial, we wanted everyone to listen to their hearts’ healthy wishes by fighting these temptations and keeping up with their healthy lifestyle,” Mohsin added.
AGENCY: OGILVY MUMBAI
CLIENT: ICICI Lombard
Chief Creative Officers: Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak
Executive Creative Directors: Talha Bin Mohsin & Mahesh Parab
Creative Directors: Gunjan Gaba, Ajit Kumar Sahoo
Copywriter: Gunjan Gaba
Account Management: Harsh Bhatt, Amritesh Bakshi, Swati Agnihotri, Swayam Vanmali
Planning: Bonnie Michael and Gunit Gogia
Production House: Third Floor Films Director: Shayak Roy