ICD wins brand strategy and design service mandate for Sleepwell website

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Itu Chaudhuri Design (ICD), an idea-led design firm, has won the mandate to refresh and redesign the website for Sleepwell, India’s leading mattress brand. For over five decades, Sleepwell has delighted generations of consumers, striving towards attaining a perfect balance between the latest technological advancements and the demands and luxuries of the modern consumer. It is a flagship brand of the Sheela Group, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified company.

As part of the mandate, ICD will design the company website and help position Sleepwell as a lifestyle brand for contemporary audiences, against the tide of new online brands.

Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd, said, “It’s the right time to leverage the power of digital marketing while we help our customers to achieve ultimate comfort. A brand website today holds much more significance and really is the first touchpoint to build a connection with a consumer. We are looking forward to working with ICD and leveraging their expertise to reinforce our online presence with a fresh new look.”

Itu Chaudhuri, Founder, ICD, said “We’re excited to onboard Sleepwell, and we anticipate an incredible journey ahead. Our strategy for each customer is customised according to their business objectives. With Sleepwell, we have a system that centers around the strategy, copywriting, website design, and development & art direction.”

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