The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, announced the appointment of Siddharth Jain as its Secretary General. In a career spanning over three decades, Siddharth is an accomplished enterprise business leader with a wealth of experience in multi-billion dollar organizations in the media industry.
K. Madhavan, President, IBF said, “Siddharth has demonstrated great competency in nurturing efficient, talented cross border teams of industry experts and is highly adept in driving innovation to turn adversities into opportunities.
“Given his remarkable expertise in leadership and advocacy, business strategy, corporate governance and compliance, we are confident in his ability to steer the IBF on a path that helps realize the sector’s value chain to the optimum. I, along with the rest of the IBF members, welcome Siddharth and wish him the very best for his new role,” Madhavan said.
IBF is being renamed as Indian Broadcasting &Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. To facilitate the entry of OTT players, IBF is in the process of setting up a separate subsidiary.
The subsidiary shall be carrying out various activities for its member OTT players including handling the day-to-day activities of the industry-led Level-II appellate Self-Regulatory Body (SRB) called Digital Media Content Regulatory Council (DMCRC) for non-news digital OTT platforms, similar to Broadcast Content Complaint Council (BCCC).