Wunderman Thompson, Ogilvy win big at IAA Olive Crown Awards 2021

Image-iaa-olive-crown-awards-2021-winners-MediaBrief.jpgThe India Chapter of the International Advertising Association (IAA) hosted the 11th edition of its annual property, the Olive Crown Awards 2021, on 3rd September at the Four Seasons Hotel, Worli, Mumbai. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media, and advertising professionals from across the country. Zee Entertainment was the presenting partner and Discovery Communications the associate partner for the event.

  • Aaditya Thackeray named ‘The Green Crusader of The Year’.
  • ‘Green Campaign of the Year’-Gold goes to Bhamla Foundation for ‘Dhak Dhak Dharti’ while IIFL Home Finance Ltd bags the ‘Green Brand of the Year’-Gold.
  • ‘Green NGO of the Year’ -Gold goes to Project Mumbai for ‘The Mumbai Plastic Recyclothon’
  • Wunderman Thompson, Ogilvy, Heartbeat Creative Lab win multiple accolade

An eminent jury comprising renowned professionals such as Bobby Pawar, Chairman & Chief Creative Officer, Havas India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; Tista Sen, Regional Creative Director, Wunderman Thompson South Asia; Carlton D’silva, Co-founder, House of Awe and Kaushik Roy, Advisor, Reliance Industries Ltd, shortlisted the winners through a rigorous process.

IAA -Olive Crown Awards 2021,

The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol (Govt.of Maharashtra) and the chief guest at the event for his untiring efforts to save the Aarey Forest in Mumbai, active promotion of urban forests in cities across Maharashtra, hands on approach in beach clean ups & for ushering in a ‘Climate of Hope’, amongst all.

IAA -Olive Crown Awards 2021,
(L-R) Ramesh Narayan, IAA Past President & Founder, Canco Advertising Pvt. Ltd, Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global, Aaditya Thackeray, Minister of Environment, Tourism and Protocol (Govt.of Maharashtra), Megha Tata, President, IAA India Chapter  and Neeraj Roy, Chairperson IAA Olive Crown Awards 2021

Addressing the gathering, Aaditya Thackeray, said,‘This award is very special for me and I take thisas an encouragement for me to go ahead and take the stride to work more for climate change mitigation. I was on my way here and I was thinking what do I ask from you. When you meet an august crowd of the best people in communication, I think I can only ask for your help in communicating the climate emergency we faced today.’

Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Discovery Communications India, said, “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire.

“One of the things 2020 taught us is that the Nature loved our lockdown! But we need to find this balance and co-exist every single day!And some of the campaigns we have seen this year, have presented this balance beautifully,” Tata said.

Neeraj Roy, Chairperson IAA Olive Crown Awards and Founder & CEO, Hungama Digital Media Entertainment, said, “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends.

“Brands, Media, Advertisers, Agencies and Marketers, essentially the core of the IAA community has always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings,” Roy added.

Key highlights:

  • Heartbeat Creative Lab, Taiwan leads the pack as they bag four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021.
  • The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for their ‘Dhak Dhak Dharti’ campaign while IIFL Home Finance Ltd bags the ‘Green Brand of the Year’-Gold.
IAA -Olive Crown Awards 2021,
‘Green Campaign of the Year’- Gold won by Bhamla Foundationfor Dhak Dhak Dharti’
IAA -Olive Crown Awards 2021,
‘Green Campaign of the Year’- Silver won by Ogilvyfor I Will Wear Out Plastic
IAA -Olive Crown Awards 2021,
‘Green Brand of the Year’-Gold won by IIFL Home Finance Ltd
IAA -Olive Crown Awards 2021,
‘Green NGO of the Year’-Gold won by Project Mumbai for The Mumbai Plastic Recyclothon

List of Winners: 

SNO Category Name Gold / Silver Title of Entry Agency Advertiser
1 Press- Consumer Products Silver Kill or Recycle Wunderman Thompson Kolkata Tata Steel
2 Press- Services Gold Eco-friendly Ganesha Celebration with Health Shreerang Charitable Trust Maharashtra Pollution Control Board (MPCB)
Silver Vitthal is Environment, Environment is Vitthal Shreerang Charitable Trust KokanLokwari
Silver The Turtle & The Elephant Ogilvy The Hindu Group
3 Press- Corporate Silver Meet The Dumbest CreaturOf The Planet & Hats Off To Your Courage Dear Human Ogilvy The Hindu Group
4 TVC/Cinema- Services Gold #SOS – Save Our Sentinels Wunderman Thompson India Jimmy Nelson Foundation
Silver Eco-friendly Ganesha Celebration with Health ShreerangCharitable Trust Maharashtra Pollution Control Board (MPCB)
5 Digital Silver #TogetherWithNature Korra Worldwide National Geographic India
6 Events Gold Disaster Chocolate -Bitter and Sweet Heartbeat Creative Lab, Taipei Dae By Day
Gold The Taiwan Government has its own facial mask brand Heartbeat Creative Lab, Taipei Soil and Water Conservation Bureau, COA
Silver Eco Lohri Ogilvy India Vodafone Idea Ltd.
Silver R|Elan at LFW 2020 Reliance Industries Limited Reliance Industries Limited
7 Out-Of-Home Silver Water Cycling Medialand Digital Strategy Ltd, Taiwan Friends of Daan Forest Park Foundation
Silver I Will Wear Out Plastic Ogilvy Mumbai United Nations Environment Programme
8 Green Campaign of the Year Gold Dhak DhakDharti Bhamla Foundation Bhamla Foundation, UN & Ministry of Forest & Climate
Silver I Will Wear Out Plastic Ogilvy Mumbai United Nations Environment Programme
9 International Green Campaign Of The Year Gold Disaster Chocolate -Bitter and Sweet Heartbeat Creative Lab, Taipei Dae By Day
Silver The Taiwan Government has its own facial mask brand Heartbeat Creative Lab, Taipei Soil and Water Conservation Bureau, COA
10 Green NGO of the Year Gold The Mumbai Plastic Recyclothon Project Mumbai Project Mumbai
11 New Age Green Initiatives Gold Disaster Chocolate -Bitter and Sweet Heartbeat Creative Lab Dae By Day
Silver I Will Wear Out Plastic Ogilvy Mumbai United Nations Environment Programme
Silver The Taiwan Government has its own facial mask brand Heartbeat Creative Lab Soil and Water Conservation Bureau, COA
12 Green Brand of the Year Gold eKutumb – Green Affordable Housing IIFL Home Finance Ltd IIFL Home Finance Ltd
Silver Recycled Plastic Dustbins ReCity Network (Nestle India’s CSR initiative, implemented by ReCity Network) WorkshopQ
13 Young Green Crusader Of The Year Prachi Shevgaonkar
14 Green Crusader Of The Year Aaditya Thackeray