Over the years, Shinchan has become one of the most popular characters and truly embodies the fun spirt of Hungama. Backed up by this insight, the campaign showcases a day in the life of a young and an avid Shinchan fan and centers around the everyday situations that make him miss his beloved companion. His friend then decides to step in and help him. Watch the video
The channel has lined up a strong content with fresh programming all the way till December 2019. This includes movie premieres, specially curated blocks, new seasons and episodes across local animation as well as international shows. Hungama TV will be showcasing best of Hungama shows in curated block ‘Dabaang Diwali’ followed by the premieres of two Pokémon movies – ‘Pokémon Arceus Aur Jeevan Ka Jewel’ and ’Pokemon Zoroark Mayajaal Ka Ustaad’. The channel will also celebrate Children’s Day with a programming special titled ‘The Chotay Ustaad’ and follow it up with movie festivals with ‘Shinchan’ films along with new episodes of ‘Selfie with Bajrangi’, ‘Shinchan’ and ‘Inspector Chingum’ – all in the coming festive season.
“Our endeavour has been to make our stories and characters easily accessible to every household in the country. Hungama TV has always been a favourite amongst kids and with this promotional Tyohaar Ka Upahaar offer, we hope to reach out to more kids and have them subscribe and celebrate this festive season with us. This also will allow our trade partners to provide enhanced offering to their consumers,” said Gurjeev Singh Kapoor, President – Distribution, Star India.
Anuradha Aggarwal, Head – Infotainment, English and Kids, Star India, said, “The content on Hungama TV has always reflected our core philosophy of creating experiences that energizes kids with fun and laughter and our stories and characters, including Shinchan, truly celebrate childhood as seen in the campaign. Keeping with the festive spirit, we will also be bringing in more exciting shows that promise adventure, comedy and a fun-filled ride for our young viewers.”