Horlicks’ new TVC highlights the challenging journey of childhood in today’s time

image-Horlicks-TVC-challenging-journey-childhood-MediaBrief.jpg

Horlicks is a trusted household name among millions of Indian mothers. For a century, the brand has helped mothers provide great nutritional support to their children, which helps the growth and development.

Every child is unique and so are the experiences that shape them into strong and confident adults. The story that the brand Horlicks captures through the new film highlights the Journey of Childhood, that has now become more challenging than ever before.

In a unique moment of mother – daughter engagement, the film brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well.

Mothers see growth in milestones, the unforgettable moments where the child showcases ‘adult’ values or commits surprising acts. Particularly in the times we live in, bravery, and the values of care and protection are the core of well-nurtured children. Horlicks’ new TVC celebrates the sharp thinking of a daughter who has the courage and grit to handle the situation and comes through for her family

image-Sudhir-Sitapati-Executive-Director-Foods-Refreshment-HUL-MediaBrief.jpgSudhir Sitapati, Executive Director, Foods & Refreshment, HUL, said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential.

“Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times,” Sitapati said.

image-Swati-Bhattacharya-of-FCB-MediaBrief.jpgSwati Bhattacharya of FCB, said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”

Agency credits:

Campaign Elements: TVC
Client: Horlicks India
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha
Servicing Lead: Priya Agarwal
Account Management: Devika Sharma
Planning: Kizie Basu
Production House: Good Morning Films
Working title of film: When did you?
Duration: 45sec
Language: Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya, Marathi, Assamese

Your thoughts, please