Honda India Power Products Limited (HIPP), a leading manufacturer of portable power products in India and a subsidiary of Japanese multinational conglomerate Honda Motor Company, has selected First Partners, an award-winning premier communications firm, to handle its public relations mandate in India.
The company earlier known as Honda Siel Power Products Ltd.(HSPP), recently changed its name to Honda India Power Products Ltd.(HIPP) on 2nd of July 2020. First Partners will be responsible for further strengthening awareness for the brand, provide strategic counsel, direction & implement a Pan-India communication programme.
Atul Ahluwalia, Founding Partner, First Partners, said, “We are happy to be chosen as the consultancy of choice by Honda Power at a time when the company is going for an aggressive growth strategy to further consolidate their leadership position in the power products segment in India.
“Our experience, passion and business outcome approach give us the confidence to drive meaningful results for the brand in India,” Ahluwalia added.