LATEST ARTICLES

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Engage, or be divorced – from your audience Marketing on Digital? Trample your traditional...

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...
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Anand Mahindra on the electric vehicles revolution and the future of mobility

Watch this excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, on the changing landscape of personal vehicles, while looking...
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Anand Mahindra on New Technology, New Jobs

An excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, in which he shares his views on the impact of...
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Tata Salt, Remi Y2 Gold, Mi 10K Powerbank biggest non-Amazon items in India on...

Which non-Amazon items were the biggest sellers in India on Amazon’s Prime Day sale? The Redmi Y2 Gold 32 GB smartphone, the Mi 10000mAH...
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OPPO A3s: Dual rear cameras, 6.2-inch display with 4230mAH batt, face unlock, more at...

OPPO, sold as the innovative selfie expert, launched its latest mid-range camera smartphone, the OPPO A3s, for sale on Sunday, the 15th of July...
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These promos on Star Bharat are brilliant

Television, especially GEC TV, is all about storytelling. But somehow, storytelling in Hindi GECs in India has been confined to show concepts. OK, let...
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As cookies-based advertising fades, Omnicom launches people-based solution, Omni

Remember how a majority of marketers had predicted the death of cookies-based marketing by the end of this year? It’s happening, with over 65%...

Video live-streaming on apace, but most like it free: IAB study

More than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming...
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7 steps to disruption for brand growth

Every brand can't be an Amazon, Netflix or Airbnb, but just a 1% change in market share for an established brand can deliver significant...
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TRAI’s new regulatory framework for TV broadcast sector kicks in

The Telecom Regulatory Authority of India has announced that its regulatory framework for broadcasting and cable TV service provided through addressable systems, which include...