Monday, July 23, 2018

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Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...

Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...

Anand Mahindra on the electric vehicles revolution and the future...

Watch this excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, on the changing landscape of personal vehicles, while looking...

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These promos on Star Bharat are brilliant

Television, especially GEC TV, is all about storytelling. But somehow, storytelling in Hindi GECs in India has been confined to show concepts. OK, let...