Sunday, July 22, 2018

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Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...

Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...

Anand Mahindra on the electric vehicles revolution and the future...

Watch this excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, on the changing landscape of personal vehicles, while looking...

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US Digital Ad Revenues a record $59.6bn in 2015: report

US Digital Ad Revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released end...