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Anand Mahindra on the electric vehicles revolution and the future of mobility

Watch this excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, on the changing landscape of personal vehicles, while looking...
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Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...
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LEADERSPEAK | Madan Bahal on reinventing public relations

He is unarguably one of India’s most respected and leading communication strategists in corporate, financial and crisis communication. As co-founder and MD of Adfactors...

Who will win the battle in DAS Phase III markets?

I&B Jt Secy Supriya Sahu had said last year that of the 140 million estimated STBs required for DAS Phases III  and IV markets,...
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As cookies-based advertising fades, Omnicom launches people-based solution, Omni

Remember how a majority of marketers had predicted the death of cookies-based marketing by the end of this year? It’s happening, with over 65%...

Free Basics misleading, flawed: IIT, IISc faculty

The clamour for the need to protect net neutrality at all costs has gone fiercer since Facebook’s Free Basics ad campaign began its multiple-full-page...
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OPPO A3s: Dual rear cameras, 6.2-inch display with 4230mAH batt, face unlock, more at...

OPPO, sold as the innovative selfie expert, launched its latest mid-range camera smartphone, the OPPO A3s, for sale on Sunday, the 15th of July...
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Oscar winner ‘The Big Short’ to premiere on Movies NOW

If you’re a movie buff, don’t book any cinema hall tickets this Sunday, the 19th. Instead, pencil in two hours starting 1 pm or...

Quikr launches Dazzlr – the Naukri of the creative world

The Film, Television and Advertising industry, while very rewarding for successful talent, can be heartlessly cruel to the majority of aspiring talent which keeps...
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Marquees 2018 salute 17 brands for marketing excellence

The marketing excellence of 17 brands received high praise when they were conferred the The Advertising Club's prestigious Marquees 2018 at a packed...

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Fingerprint security warning

You may be using your fingerprint as a security 'access code'  in place of a PIN or a password to secure your smartphone, or...

Thought Leaders | Unblock the capital for M&E to touch $100b:...

Media & Entertainment in India is a $15billion industry today. It aspires to touch the $100billion mark, but growing as it is at just...

comScore ties up with Inscape for opt-in Smart TV viewing data

comScore, which provides insights into planning, transacting, and evaluating media across platforms, has tied up with Inscape, the largest single source provider of opt-in...

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