Adfactors PR wins Consultancy of the Year at e4m awards

Adfactors PR, India’s largest public relations firm, was recognised as PR Consultancy of the Year for 2015 at the India PR & Corporate Communication...
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DEEP DIVE – Ahijeet Kashyape on first-of-its-kind digital video assessment platform for talent acquisition,...

Monjin- My Online Job Interview describes itself as India’s leading on-demand interview platform that uses digital and video assessment to let candidates showcase their skills and personality, and...
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Zee5 to launch Dandi march docudrama Khaar on Gandhi Jayanti

The OTT platforms are going the Netflix way – pumping in budgets for original content. That’s vindication of the early and still-widely-held belief that...

How Hilary can beat Trump

Delighted to share an insightful viewpoint from one of the most respected thought leaders in digital and media (not separate any longer, are they?),...

‘Google Hangouts to go by 2020’

Google will shut its popular Hangouts service for consumers by 2020, 9to5Google has reported, citing sources aware of the product's roadmap. Hangouts was launched as...
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Award-winning marketer Deepali Naair is CMO for IBM India, SE Asia

Tech giant IBM has a new CMO for its operations across India and South East Asia – Deepali Naair, who led the marketing and...
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Digital leader Hotstar to get on-ground at T20 World Cup

With the digital content and OTT platforms space in India hissing-spitting furiously, Hotstar, the undisputed market leader at this point in time on three...
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A sweet offering for short-film lovers: TataSky ShortsTV

 Today, when both, attention spans and ‘free’ time are reducing drastically, it’s the time of  short-format everything. DTH and OTT platforms are constantly pushing...

Banned again: Indian content on Pak TV channels

Pakistan's Supreme Court on Saturday reinstated a ban on the transmission of Indian content on local television channels, setting aside an earlier ruling by...
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Thought Leaders | Unblock the capital for M&E to touch $100b:...

Media & Entertainment in India is a $15billion industry today. It aspires to touch the $100billion mark, but growing as it is at just...

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BOOK REVIEW | The Art And Craft of PR by Sandra...

  Some four weeks ago, I received a little book on Public Relations. The Art and Craft of PR, written by PR and marketing communications...

Banned again: Indian content on Pak TV channels

Pakistan's Supreme Court on Saturday reinstated a ban on the transmission of Indian content on local television channels, setting aside an earlier ruling by...

Digital video ad spends on original programming soars: IAB Research

IAB's freshly released third annual 'Digital Content NewFronts: Video Ad Spend Study' says aAdvertisers and media buyers have made an impressive 114 percent increase...

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