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People in India to engage with media more than ever in 2018: eMarketer

More people will engage with the media in India in 2018 than ever before, and the media time spent will grow more than ever...

Funny lines from the AIB episode on Corruption

Some funny lines from the first episode of the welcome new genre-creating OnAir With AIB on hotstar -- I missed the telecast, but really,...
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@Ofcom study on behavioural change over 10 yrs of digital dependency

Ofcom’s Communications Market Report, published today, is perhaps the most comprehensive study of how communications services in the UK are changing. The report this year...

Ad-free YouTube subscription service at Rs 650 / mth?

In a bid to increase video views through user delight, YouTube is likely to launch its ad-free subscription version in October, at around Rs...
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Travelxp now in Singapore on @StarHub TV

Travelxp, the travel channel that reaches a shade over 90 million TV homes worldwide --  of which some 75 million are pay -- has...
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Amazon Prime Original Mirzapur promises ‘violence at an operatic scale’; launches 16 Nov

 The thriller-drama-action genre has always been one of India’s most popular, and for its fifth Prime Original Series offering from India, Amazon Prime Video...
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Despite flat India Q4, Tim Cook bullish on Indian middle class

Even though weak currency trends had kept Apple’s India business flat in Q4, CEO Tim Cook remains bullish on India, stressing he is a...
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Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...
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Successful Startups: Mitchelle Carvalho and the making of CogMat

When, as a little 13-year-old, as a class topper and favourite of her teachers, she started giving tuitions to kids a year of so...
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Stylish ad for the new Mahindra Scorpio

The latest campaign for the new Mahindra Scorpio, unveiled by Anand Mahindra himself on his Twitter handle - what better place for it to...

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Hershey India awards PR assignment to Adfactors PR

  Hershey India Pvt Ltd -- a part of global snacking giant and the largest producer of quality chocolates in North America, The Hershey Company...

SPN uses fan-frenzy route, offers interactive digital avenues on FB, SonyLIV...

The 2018 FIFA World Cup Russia is obviously a property soccer fans in India love and will lap up. And needless to say,  the...

Must Watch: A Christmas Surprise

Christmas time, the time of hope and, of course, “joy to the world”. But the world is still reeling from the bloody memories of...

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