BOLLYWOODBRIEF: Shantonu Moitra, Pak singer QB, shine in Kaari Kaari from...

The lyrics of Kaari Kaari, the new song from the forthcoming movie Amitabh Bachchan-starrer, the Shoojit Sircar-presented Pink, have proved to be thought-provoking. A...

JWT acquires iStrategyLabs in the US

Continuing its strategy of investing in key sectors such as digital, has announced that its wholly owned global marketing communications agency, J. Walter Thompson...

Comcast sued for $100m by AG ‘for duping 4 lakh customers’

A first-of-its-kind lawsuit has been filed against US cable TV and internet giant Comcast is being sued for $100 million by the Attorney General,...

Global marketing spends to surpass $1 Trillion: Group M

WPP's media investment management arm, GroupM, has trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad...

Thought Leaders | Vinod Mehta: Advertising and I [Weekend Read]

Vinod Mehta is – can’t get around to using the past tense for him even now – one of the best editors India has...

5 tips for writing readable posts: Marieke van de Rakt

This is great advice from Marieke van de Rakt, a PhD in Social Sciences and the better half of that king of SEO, Joost...

Yoast SEO 3.3 adds content checks

Yoast SEO 3.3, the latest version of arguably the best SEO plugin, is out, and this time, it’s not just about brilliant SEO. It's also...

How Hilary can beat Trump

Delighted to share an insightful viewpoint from one of the most respected thought leaders in digital and media (not separate any longer, are they?),...

Vodafone-U: New mobile destination for 200mn Indian youth

Cool hangout plus unique content plus no preaching is what will work with Indian youth, which is increasingly hanging out with its dearest pal,...

74% of Digital Natives dislike brand ads in social media feeds...

A study of 2,000 consumers across generations, from Gen Z to Baby Boomers, finds 74 percent of millennials (20-39) and Gen Z (16-19) object...

Now, UK spending more on online video than DVDs

A telling indicator of how pervasively OTT and streaming video has been growing and will continue to grow, is the fact that for the...

‘High-OTT users will downgrade Pay TV’

There is a strong correlation between proclivity to downgrade Legacy Pay-TV services and use of over-the-top television,  new research from The Diffusion Group has...

US Digital Ad Revenues a record $59.6bn in 2015: report

US Digital Ad Revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released end...

Digital video ad spends on original programming soars: IAB Research

IAB's freshly released third annual 'Digital Content NewFronts: Video Ad Spend Study' says aAdvertisers and media buyers have made an impressive 114 percent increase...

Raise your ‘standard’ to HD: Times Network campaign

The Times Network, which leads the English Entertainment category* with its cluster of channels, has launched a multi-media campaign to promote the consumption of...

Uday Shankar named Chairman & CEO, Sanjay Gupta MD — Star...

STAR India today announced a series of leadership changes as part of an organizational shift to strategic business units for accelerated growth. Uday Shankar...

Star India has a heavy-metal haul of 20 at ABBYs

With a haul of 20 metals -- 1 gold, 6 silver, and 13 bronze -- the Star India Network emerged as the biggest winner...

70 percent of US consumers binge-watch TV: Deloitte

Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.” Seventy percent of US consumers now binge watch...

The latest #Mauqa ad was spot on!

Hope and confidence in place,  tongue in cheek,  the team that's been thinking up the creative lines of Star Sports' Mauqa campaign's been spot...

Dan Lyons’ Disrupted is ‘wildly entertaining’: Ashlee Vance

One book I'm wating for is former HubSpotter Dan Lyon's Disrupted, which he describes as 'My Misadventure in the Start-up Bubble'. Read HubSpot? Now don't...