Don’t miss Economic Times Emerging Media Summit 2018; Dec 6-7, Mumbai

If you're in the new- and emerging media space, then don't miss the launch edition of the Economic Times Emerging Media Summit for two days...

DEEP DIVE – Chandni Shah, Social Kinnect: We push the limits...

What does it take to create a digital marketing agency that, in a short span of 7 years, grows from 3 to 250 people,...

NCPA to screen Verdi’s timeless opera La Traviata on 22 Jan...

 A new production of Giuseppe Verdi’s timeless tragedy, La Traviata, directed by Michael Mayer, will be screened at Godrej Dance Theatre, National Centre for...

Star India’s big content leap with Hotstar Specials for India’s #1...

  Hotstar, which has ruled the OTT space in India ever since very quickly after it launched in early...

Warburg Pincus leads INR 520 crore equity round of Fusion Microfinance

 Non-Banking Financial Company  Microfinance Institution (NBFC-MFI) in India has announced it has closed its Series E investment round of INR 520 crores led by...

The GOOD STUFF | A Muslim trust is redefining charity, making...

To make charity a satisfying experience that brings the intended results to both benefactor and beneficiary, a Hyderabad-based group, Safa Baitul Maal, is showing...

‘Google Hangouts to go by 2020’

Google will shut its popular Hangouts service for consumers by 2020, 9to5Google has reported, citing sources aware of the product's roadmap. Hangouts was launched as...

LEADERSPEAK | To me, there are no ‘traditional’ PR people –...

We are delighted to bring you a chat with Sandra Stahl, distinguished thought leader on PR and Marketing communications, co-founder of jacobstahl marketing communications...

Amazon Echo to start streaming Apple Music from 17 December @AppleMusic...

From 17 December, the $9.99-a-month Apple Music subscription service will join Spotify, Pandora, iHeartRadio, Amazon's own music service, and other options on Alexa devices Amazon's...

Comedy-drama-romance series ‘Four More Shots Please!’ in Jan 2019 on Amazon...

'I am not a girl. I'm a storm with skin! Created in collaboration with Rangita Pritish Nandy, produced by Pritish Nandy Communications and directed by...

DISCRIMINATION | Even well performing female CEOs at greater risk of...

 Owing to a significant societal gender discrimination, women CEOs are much more likely than male CEOs to be fired, even if they perform well,...

BOOK REVIEW | The Art And Craft of PR by Sandra...

  Some four weeks ago, I received a little book on Public Relations. The Art and Craft of PR, written by PR and marketing communications...

A sweet offering for short-film lovers: TataSky ShortsTV

 Today, when both, attention spans and ‘free’ time are reducing drastically, it’s the time of  short-format everything. DTH and OTT platforms are constantly pushing...

Sherina Kapany – Driven by powerful Content served creatively through Tech,...

She left for the US when she was 17, studied marketing and finance at State University of New York while working three jobs, and...

Mr Nair on old tyres – CEAT’s new TVC

A nice, sweet, simple, funny ad, with Kunal Roy Kapoor well cast, and with a better jingle. Created by Ogilvy for CEAT, which continues...

Don’t ‘rent’ their content; co-own it? Google News to fund ideas...

GNI's Innovation Challenge to fund up to to 70% cost of projects of a maximum of USD 300,000. Applications open 28 Nov 2018  to...

Truebil joins Google Sand Hill to amp up tech, market-disruption potential

Truebil, the omni-channel platform for buying and selling of pre-owned cars, has reinforced its tech backbone by joining Google’s Sand Hill programme in India. Through...

Smartech’s AI powers Myntra email campaign with 60% uplift

Netcore’s Smartech platform has powered online fashion platform Myntra’s email campaign performance by twice the average industry standards Online fashion platform Myntra has powered its...

Rare combination of beauty and brains? Perish the thought, says JOY...

RSH Global's brand JOY questions hackneyed stereotypes about beauty and women in a new TVC with Mouni Roy for its brand campaign - Beautiful...

How brands are saving consumers time with experiential marketing – Parveez...

Experiential marketing expert Parveez Nasyam, CEO & MD - Xenium Digital,  writes on invitation about how, by using technology as the enabler for sharing...