Anand Mahindra on the electric vehicles revolution and the future...

Watch this excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, on the changing landscape of personal vehicles, while looking...

Anand Mahindra on New Technology, New Jobs

An excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, in which he shares his views on the impact of...

Tata Salt, Remi Y2 Gold, Mi 10K Powerbank biggest non-Amazon items...

Which non-Amazon items were the biggest sellers in India on Amazon’s Prime Day sale? The Redmi Y2 Gold 32 GB smartphone, the Mi 10000mAH...

OPPO A3s: Dual rear cameras, 6.2-inch display with 4230mAH batt, face...

OPPO, sold as the innovative selfie expert, launched its latest mid-range camera smartphone, the OPPO A3s, for sale on Sunday, the 15th of July...

These promos on Star Bharat are brilliant

Television, especially GEC TV, is all about storytelling. But somehow, storytelling in Hindi GECs in India has been confined to show concepts. OK, let...

As cookies-based advertising fades, Omnicom launches people-based solution, Omni

Remember how a majority of marketers had predicted the death of cookies-based marketing by the end of this year? It’s happening, with over 65%...

Video live-streaming on apace, but most like it free: IAB study

More than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming...

7 steps to disruption for brand growth

Every brand can't be an Amazon, Netflix or Airbnb, but just a 1% change in market share for an established brand can deliver significant...

TRAI’s new regulatory framework for TV broadcast sector kicks in

The Telecom Regulatory Authority of India has announced that its regulatory framework for broadcasting and cable TV service provided through addressable systems, which include...

Travelxp now in Singapore on @StarHub TV

Travelxp, the travel channel that reaches a shade over 90 million TV homes worldwide --  of which some 75 million are pay -- has...

People in India to engage with media more than ever in...

More people will engage with the media in India in 2018 than ever before, and the media time spent will grow more than ever...

Sony Music acquires music rights sports drama film Soorma

The  music rights for sports drama Soorma, based on the comeback story of Indian hockey great Sandeep Singh, starring Diljit Dosanjh and Tapsee Pannu,...

#FIFAWorldCup2018 ratings on SPN: 47mn watch first 4 matches

The first four matches from the 2018 FIFA World Cup Russia, telecast on SONY TEN 2, SONY TEN 3 and SONY ESPN channels and...

SPN uses fan-frenzy route, offers interactive digital avenues on FB, SonyLIV...

The 2018 FIFA World Cup Russia is obviously a property soccer fans in India love and will lap up. And needless to say,  the...

Quikr launches Dazzlr – the Naukri of the creative world

The Film, Television and Advertising industry, while very rewarding for successful talent, can be heartlessly cruel to the majority of aspiring talent which keeps...

BOLLYWOOD BRIEF: Shruti Haasan is a chocolate jingle belle

Kamal Haasan and Sarika’s lovely daughter, actor and musician Shruti, who has been on an endorsement signing spree, has signed her 4th ‘brand-ambassadorship’ in...

Tribute to Aadesh Shrivastava on Colors

Some of Bollywood’s biggest acting and music celebrities like Amitabh Bachchan, A R Rehman, Pyarelal, Sonu Nigam, Anil Kapoor, Madhuri Dixit-Nene, J P Dutta,...

Ae Dil Hai Mushkil teaser does its job

First, it was the anticipation of seeing Aishwarya Rai on screen with Ranbir, and that too in a Karan Johar film – not a...

BOLLYWOODBRIEF: Shantonu Moitra, Pak singer QB, shine in Kaari Kaari from...

The lyrics of Kaari Kaari, the new song from the forthcoming movie Amitabh Bachchan-starrer, the Shoojit Sircar-presented Pink, have proved to be thought-provoking. A...

JWT acquires iStrategyLabs in the US

Continuing its strategy of investing in key sectors such as digital, has announced that its wholly owned global marketing communications agency, J. Walter Thompson...