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Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...
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Anand Mahindra on the electric vehicles revolution and the future of mobility

Watch this excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, on the changing landscape of personal vehicles, while looking...
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Anand Mahindra on New Technology, New Jobs

An excerpt from a fireside chat with Anand Mahindra, Chairman of the Mahindra Group, in which he shares his views on the impact of...

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POPULAR ARTICLES

Image-Content-Marketing-Engage-MediaBrief.com

Engage, or be divorced – from your audience

Traditional advertising -- the slap-and-hope-it-sticks method of flat, pushed,  one-way communication across print and electronic, at least in the developed markets -- is, well,...

Ad-free YouTube subscription service at Rs 650 / mth?

In a bid to increase video views through user delight, YouTube is likely to launch its ad-free subscription version in October, at around Rs...

Free Basics misleading, flawed: IIT, IISc faculty

The clamour for the need to protect net neutrality at all costs has gone fiercer since Facebook’s Free Basics ad campaign began its multiple-full-page...

LATEST REVIEWS

LEADERSPEAK | Madan Bahal on reinventing public relations

He is unarguably one of India’s most respected and leading communication strategists in corporate, financial and crisis communication. As co-founder and MD of Adfactors...