Star India has a heavy-metal haul of 20 at ABBYs

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With a haul of 20 metals — 1 gold, 6 silver, and 13 bronze — the Star India Network emerged as the biggest winner by far amongst broadcasters at the prestigious ABBY Awards that were given away at India’s biggest advertising, media and marketing convention, the Goa Adfest 2016. Communication and marketing campaign and content elements for as many as seven channels of the network — Star Sports, Star Plus, Star Movies Select HD, Star Movies, Star World, Channel V and Star Jalsha – and Hotstar bagged the 20 metals.

The ABBYs recognized the excellence of Star India network’s campaigns by awarding 13 metals in the Broadcaster category alone, with another four  in Creative and three more in the Media categories.

“Mauka Mauka”, Star Sports’ memorable ICC Cricket World Cup 2015 campaign, which became a nationally trending conversation piece, won Gold in the Broadcaster category group. The network bagged a total of 6 silvers (3 in Media, 2 in Broadcaster and 1 in Creative categories) with “Mauka Mauka” winning three silvers for Best Use of Digital as a Medium; Best Use of Social Media and for Integrated Advertising, and Siya Ke Raam – Dhanush Yatra of Star Plus winning a silver for Best Use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a Silver each for Best Movie Promo by a TV Channel (Broadcaster).

Another 13 metals (bronze) across Broadcaster (10) and Creative (3) completed the impressive medal tally for the network, which won the highest number of metals amongst all broadcasters in the fray.

The list of winners:

Sr. No. Metal Channel Entry Name Category Name Category Group Name
1 Gold Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Best TV Sports Channel Programme Promo Broadcaster
2 Silver Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Best Use of Digital as a Medium Media
3 Silver Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Best Use of Social Media Media
4 Silver Star Plus Siya Ke Ram – Dhanush Yatra Best Use of Special Events & Stunts/Live Advertising Media
5 Silver Star Movies Select HD Select Sundays Nostalgia Best Movie Promo by a TV Channel Broadcaster
6 Silver Star Movies Select HD Book Adaptations Best Movie Promo by a TV Channel Broadcaster
7 Silver Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Integrated Advertising Creative
8 Bronze Star Movies Select HD Star Movies Select HD Launch Best Launch of a TV Channel Broadcaster
9 Bronze Star World Quantico Best Launch of a TV Programme Using Multimedia Broadcaster
10 Bronze Star Movies Oscars – Dentist Best TV Reality Show Promo Broadcaster
11 Bronze Star Movies Oscars – Kitchen Best TV Reality Show Promo Broadcaster
12 Bronze Star World Masterchef @ 9 – Clock Best TV Reality Show Promo Broadcaster
13 Bronze Star Sports Hero Indian Super League Best TV Sports Channel Programme Promo Broadcaster
14 Bronze Channel V Mastaangi Best TV Fiction Promo Broadcaster
15 Bronze Hotstar Is Pyaar Ko Kya Naam Doon – Ek Jashn Best TV Fiction Promo Broadcaster
16 Bronze Star Plus Aaj Ki Raat Hai Zindagi Best Original Music Promo for a TV Program Broadcaster
17 Bronze Star Plus Aaj Ki Raat Hai Zindagi Best TV Program for Cause Related Marketing Broadcaster
18 Bronze Star World The Quantico Times Public Relations: Media & Publications Creative
19 Bronze Star World Masterchef Australia – Serving up a Gastronomical Delight Public Relations: Events & Experiential PR Creative
20 Bronze Star Jalsha Packets of Change Brand Activation – Corporate Creative

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