With a haul of 20 metals — 1 gold, 6 silver, and 13 bronze — the Star India Network emerged as the biggest winner by far amongst broadcasters at the prestigious ABBY Awards that were given away at India’s biggest advertising, media and marketing convention, the Goa Adfest 2016. Communication and marketing campaign and content elements for as many as seven channels of the network — Star Sports, Star Plus, Star Movies Select HD, Star Movies, Star World, Channel V and Star Jalsha – and Hotstar bagged the 20 metals.
The ABBYs recognized the excellence of Star India network’s campaigns by awarding 13 metals in the Broadcaster category alone, with another four in Creative and three more in the Media categories.
“Mauka Mauka”, Star Sports’ memorable ICC Cricket World Cup 2015 campaign, which became a nationally trending conversation piece, won Gold in the Broadcaster category group. The network bagged a total of 6 silvers (3 in Media, 2 in Broadcaster and 1 in Creative categories) with “Mauka Mauka” winning three silvers for Best Use of Digital as a Medium; Best Use of Social Media and for Integrated Advertising, and Siya Ke Raam – Dhanush Yatra of Star Plus winning a silver for Best Use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a Silver each for Best Movie Promo by a TV Channel (Broadcaster).
Another 13 metals (bronze) across Broadcaster (10) and Creative (3) completed the impressive medal tally for the network, which won the highest number of metals amongst all broadcasters in the fray.
The list of winners:
|Sr. No.||Metal||Channel||Entry Name||Category Name||Category Group Name|
|1||Gold||Star Sports||Mauka Mauka – ICC Cricket World Cup 2015||Best TV Sports Channel Programme Promo||Broadcaster|
|2||Silver||Star Sports||Mauka Mauka – ICC Cricket World Cup 2015||Best Use of Digital as a Medium||Media|
|3||Silver||Star Sports||Mauka Mauka – ICC Cricket World Cup 2015||Best Use of Social Media||Media|
|4||Silver||Star Plus||Siya Ke Ram – Dhanush Yatra||Best Use of Special Events & Stunts/Live Advertising||Media|
|5||Silver||Star Movies Select HD||Select Sundays Nostalgia||Best Movie Promo by a TV Channel||Broadcaster|
|6||Silver||Star Movies Select HD||Book Adaptations||Best Movie Promo by a TV Channel||Broadcaster|
|7||Silver||Star Sports||Mauka Mauka – ICC Cricket World Cup 2015||Integrated Advertising||Creative|
|8||Bronze||Star Movies Select HD||Star Movies Select HD Launch||Best Launch of a TV Channel||Broadcaster|
|9||Bronze||Star World||Quantico||Best Launch of a TV Programme Using Multimedia||Broadcaster|
|10||Bronze||Star Movies||Oscars – Dentist||Best TV Reality Show Promo||Broadcaster|
|11||Bronze||Star Movies||Oscars – Kitchen||Best TV Reality Show Promo||Broadcaster|
|12||Bronze||Star World||Masterchef @ 9 – Clock||Best TV Reality Show Promo||Broadcaster|
|13||Bronze||Star Sports||Hero Indian Super League||Best TV Sports Channel Programme Promo||Broadcaster|
|14||Bronze||Channel V||Mastaangi||Best TV Fiction Promo||Broadcaster|
|15||Bronze||Hotstar||Is Pyaar Ko Kya Naam Doon – Ek Jashn||Best TV Fiction Promo||Broadcaster|
|16||Bronze||Star Plus||Aaj Ki Raat Hai Zindagi||Best Original Music Promo for a TV Program||Broadcaster|
|17||Bronze||Star Plus||Aaj Ki Raat Hai Zindagi||Best TV Program for Cause Related Marketing||Broadcaster|
|18||Bronze||Star World||The Quantico Times||Public Relations: Media & Publications||Creative|
|19||Bronze||Star World||Masterchef Australia – Serving up a Gastronomical Delight||Public Relations: Events & Experiential PR||Creative|
|20||Bronze||Star Jalsha||Packets of Change||Brand Activation – Corporate||Creative|