Star India has a heavy-metal haul of 20 at ABBYs

With a haul of 20 metals — 1 gold, 6 silver, and 13 bronze — the Star India Network emerged as the biggest winner by far amongst broadcasters at the prestigious ABBY Awards that were given away at India’s biggest advertising, media and marketing convention, the Goa Adfest 2016. Communication and marketing campaign and content elements for as many as seven channels of the network — Star Sports, Star Plus, Star Movies Select HD, Star Movies, Star World, Channel V and Star Jalsha – and Hotstar bagged the 20 metals.

The ABBYs recognized the excellence of Star India network’s campaigns by awarding 13 metals in the Broadcaster category alone, with another four  in Creative and three more in the Media categories.

“Mauka Mauka”, Star Sports’ memorable ICC Cricket World Cup 2015 campaign, which became a nationally trending conversation piece, won Gold in the Broadcaster category group. The network bagged a total of 6 silvers (3 in Media, 2 in Broadcaster and 1 in Creative categories) with “Mauka Mauka” winning three silvers for Best Use of Digital as a Medium; Best Use of Social Media and for Integrated Advertising, and Siya Ke Raam – Dhanush Yatra of Star Plus winning a silver for Best Use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a Silver each for Best Movie Promo by a TV Channel (Broadcaster).

Another 13 metals (bronze) across Broadcaster (10) and Creative (3) completed the impressive medal tally for the network, which won the highest number of metals amongst all broadcasters in the fray.

The list of winners:

Sr. No.MetalChannelEntry NameCategory NameCategory Group Name
1GoldStar SportsMauka Mauka – ICC Cricket World Cup 2015Best TV Sports Channel Programme PromoBroadcaster
2SilverStar SportsMauka Mauka – ICC Cricket World Cup 2015Best Use of Digital as a MediumMedia
3SilverStar SportsMauka Mauka – ICC Cricket World Cup 2015Best Use of Social MediaMedia
4SilverStar PlusSiya Ke Ram – Dhanush YatraBest Use of Special Events & Stunts/Live AdvertisingMedia
5SilverStar Movies Select HDSelect Sundays NostalgiaBest Movie Promo by a TV ChannelBroadcaster
6SilverStar Movies Select HDBook AdaptationsBest Movie Promo by a TV ChannelBroadcaster
7SilverStar SportsMauka Mauka – ICC Cricket World Cup 2015Integrated AdvertisingCreative
8BronzeStar Movies Select HDStar Movies Select HD LaunchBest Launch of a TV ChannelBroadcaster
9BronzeStar WorldQuanticoBest Launch of a TV Programme Using MultimediaBroadcaster
10BronzeStar MoviesOscars – DentistBest TV Reality Show PromoBroadcaster
11BronzeStar MoviesOscars – KitchenBest TV Reality Show PromoBroadcaster
12BronzeStar WorldMasterchef @ 9 – ClockBest TV Reality Show PromoBroadcaster
13BronzeStar SportsHero Indian Super LeagueBest TV Sports Channel Programme PromoBroadcaster
14BronzeChannel VMastaangiBest TV Fiction PromoBroadcaster
15BronzeHotstarIs Pyaar Ko Kya Naam Doon – Ek JashnBest TV Fiction PromoBroadcaster
16BronzeStar PlusAaj Ki Raat Hai ZindagiBest Original Music Promo for a TV ProgramBroadcaster
17BronzeStar PlusAaj Ki Raat Hai ZindagiBest TV Program for Cause Related MarketingBroadcaster
18BronzeStar WorldThe Quantico TimesPublic Relations: Media & PublicationsCreative
19BronzeStar WorldMasterchef Australia – Serving up a Gastronomical DelightPublic Relations: Events & Experiential PRCreative
20BronzeStar JalshaPackets of ChangeBrand Activation – CorporateCreative

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