In a first-of-its-kind initiative, Shri Mata Vaishno Devi Shrine Board launched its own app powered by HDFC Bank. The myPrayer app, from HDFC Bank’s myApps range of services will allow devotees to watch live Darshan and Aartis, make donations and have Prasad delivered at your doorstep from the comfort of their homes.
Known as the ‘Mata Vaishno Devi’ app, it has been launched just ahead of the festive season. This will benefit lakhs of devotees who traditionally visit the shrine but would be unable to do so this year on account of the restrictions on travel due to the Covid-19 pandemic.
The app is available for download from Google Playstore and has been completely customised for Vaishno Devi Temple.
#myPrayer app is part of the Bank’s #myApps range, a suite of white-label apps that enables religious institutions, municipalities, housing societies, Smartcities, clubs and even Gymkhanas to completely digitise their ecosystem.
These apps are a part of the bank’s strategy to take digitization to the next level by focusing on providing value beyond basic banking services.
The App was inaugurated digitally by Sh. Manoj Sinha, Hon’ble Lt. Governor of Jammu Kashmir, who is also the Chairman of Shri Mata Vaishno Devi Shrine Board.
The shrine dedicated to Mata Vaishno Devi is located in the folds of three peaked mountain named Trikoot in Jammu Kashmir. It is not directly accessible by road. Reaching the temple involves a challenging 12 km uphill trek from Katra. Given the geographical challenges and the restrictions on travel due to the pandemic the app will benefit all worshipers of the deity across the country.
Smita Bhagat, Country Head, Government and Institutional Business, E-Commerce and Start-ups, HDFC Bank , said, “We are delighted to set up the myPrayer app for Mata Vaishnao Devi temple and be of service to lakhs of people.
“In line with the #DigitalIndia mission, HDFC Bank’s myApps suite of products was designed to provide our institutional customers with convenience, flexibility and the extra digital edge they need to ensure they are enhancing their services.
“We believe this reiterates our commitment to go beyond banking to extend our services to the most remote and geographically challenging areas of the country, such as this,” Bhagat added.