Havells India Limited, a technology-led Fast-Moving Electrical Goods (FMEG) and Consumer Durable company launched a digital campaign #ShockKaVaccination, in a bid to promote electrical safety through its Residual Current Circuit Breaker (RCCB) product range, urging consumers to install circuit protection devices to protect themselves and their family from electrical shocks.
Versatile and talented actor Vijay Raaz dons the avatar of an undercover electrician, highlighting the role of a simple yet vital product like an RCCB in ensuring electrical safety through use of interesting everyday situations at home.
Consumers spend time, effort and money to ensure loved ones are safe and secure but often ignore a very important aspect- protection against leakage current. This ignorance leads to frightening results, which in many cases can also lead to loss of human life.
In the unlikely event of a leakage of current to the surface of an electrical appliance and if it comes in contact with a human touch, could well be fatal. Use of RCCB immediately cuts of the circuit, thus preventing any electrical shock to the person.
Havells through #ShockKaVaccination campaign likens the role of this electrical safety device to that of vaccination
that helps us fight diseases. In order to spread the message of this digital campaign far and wide – this campaign has been launched in Malyalam, Telegu, Kannada, Bengali, Tamil in addition to Hindi.
Saurabh Goel, President, Havells, said, “We are extremely delighted to launch our #ShockKaVaccination campaign which is an extension of Havells’ long standing thought leadership and commitment on electrical safety. The digital film visually emphasizes on the risk of an electric shock in the absence of RCCB a very simple yet vital device which should be a part of every home. We have highlighted the role of Electrician, as the real hero who advises and ensures consumer safety in the film.”
The campaign #Shockkavaccination other videos will be live from 27th August to 7th September.
Havells has incessantly engaged with electricians and efforts have been stepped up in the last few years, with several MoUs with DISCOMs, widespread consumer interaction through RWA/IWA(s), electrician connect in association with PMKVY, etc.
In addition, Havells Innovative PRCD devices in Adaptor and Plug orientation ensure protection against leakage current while using stand-alone devices like Laptop, Hand blender , Air cooler.