Gully live fast is now in collaboration with Rajasthan Royals (RR) as their official partner for their exclusive Super Royals Fan Army merchandise. This will be the first of its kind partnership for the Rajasthan Royals, creating unique and exclusive merchandise for their fan programme.
The Super Royals fan programme from Rajasthan Royals identifies and selects the most engaged Rajasthan Royals fans from around the world and gives them the opportunity to get closer to their favourite team; working closely with the management, forming a bond that goes beyond a general fan-team relationship to a more inclusive and personal association.
Jake Lush McCrum, COO, Rajasthan Royals, said, “We’re looking forward to collaborating with Gully to create something special and unique for our Super Royals fan programme. Our fans are the heartbeat of our team, supporting us no matter where we are. Our Super Royals are creative, passionate and vocal fans who have been recognised by us as they go above and beyond for this franchise.
“Through our collaboration with Gully, we aim to further strengthen this bond of ours with our fans and provide them with exclusive merchandise, that will make them stand out around the world and further signify their importance to us,” McCrum added.
Gully’s refreshing take on cricket merchandise lifestyle range of clothing is designed in bold colors and superior fabrics to make the Super Royals stand out and feel special. The product range includes stylish bomber jackets, vibrant dri fit tees, richly colored fan jerseys and supreme cotton tees all thoughtfully created to give the fans that extraordinary feeling.
This annual association will be promoted by both partners through their digital properties, their official site, and social media channels. The Super Royals will interact with Gully via their social media through interactive video communication.
Arjavi Shah Marwaha, Gully CEO and chief designer said, “ We’re extremely thrilled to be collaborating with Rajasthan Royals for SuperRoyals fan merchandise. Gully has successfully created a fashionable take on cricket merchandise. These clothes are smart and can be worn casually outside the cricket match atmosphere. It’s a great way for the fans to show their love for the team outside the stadium.