On India’s 72ndRepublic Day, the Godrej Group has released a video campaign that salutes the great transformation of India, and also celebrates the Group’s emotional connect and oneness with India and its people, whom it has been serving ever since it came into existence 123 years ago. The campaign, #GodrejForIndia, is also a heartfelt expression of the Group’s gratitude for having been able to contribute to the nation’s growth.
The campaign captures the transformational journey of the Group, which began as a brand of locks, and over the decades, has partnered in India’s transformative growth across multiple areas through innumerable initiatives for the greater good. The film went live on Republic Day across Facebook, Twitter, Instagram and LinkedIn.
The digital film highlights the Godrej Group’s dedication to India over the decades – ranging from providing Indians security, comfort and wellbeing across personal safety, health and care, hygiene and work-comfort products and furniture, or shielding India’s COVID warriors and the people through protective products, and, most recently, enabling the safe, refrigerated distribution of the preventive shield of COVID vaccines across the country. It also speaks of how Godrej has been a part of India’s energy and space missions, and has remained committed to the care of the environment and ecology that would help make the planet a green and goodness-filled one. And more.
Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “We are privileged to be part of our country’s growth journey and getting the opportunity to serve our nation by contributing through our innovative products and solutions. Our campaign #GodrejForIndia attempts to capture our journey, beliefs, values and our efforts to provide many diverse solutions of national interest and importance. It expresses our undying commitment to India and endeavour to keep on transforming into something new to help bring out the best for our nation”.
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Godrej has always been a part of India’s growth narrative. From propelling space missions to driving farmer ambitions to protecting the nation, the group’s various businesses have constantly aligned themselves to India’s aspirations. This film is a reminder of that, on India’s 72nd Republic Day.”
The film has been conceptualised by Team Godrej and Creativeland Asia.
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