Godrej Security Solutions (GSS), announced the launch of their latest festive campaign #SafeToCelebrate to commemorate the month long festival season in India and celebrate the spirit of festivities as the country prepares for Diwali and Bhai Dooj amidst the COVID-19 pandemic.
The campaign highlights how the country is gearing up to prepare for the most awaited festival, Diwali, keeping safety of loved ones as the top priority this year. This year the festivities are bound to look different, be it the way we send and receive gifts or prepare for festivities at home.
Virtual celebrations with friends and families will be the norm but the festive cheer should not be lost. As part of the first phase of campaign, the company has launched a DVC to showcase that while the festival season is here, we should also remember that it is important to celebrate safely at home with the right tools and technologies.
Families, friends and loves ones should celebrate their festivities with vigor but it is equally crucial to keep ourselves and those we love, safe in this new normal. The DVC captures Godrej Security Solutions’ journey as a pioneer in the security segment and how the company has evolved with the changing needs of the consumer.
It captures the essence of simple joys shared by Indian families through small festive activities in the house like lighting the diyas, decorating the house with lights, making rangolis and sharing love with family, friends and especially those who took care of us during these unprecedented times. The underlying message conveys how GSS has extended their offerings to ensure a Diwali that is secure and #SafeToCelebrate.
Mehernosh Pithawalla – Vice President, Godrej Security Solutions, said, “While the Indian festive season is right around the corner, the entire world is still fighting the pandemic. We feel it is possible to spread the festive cheer of love and togetherness but we will have to adapt tools to help us do so, safely.”
“This year’s festive campaign focuses on how we can make Diwali #SafeToCelebrate by adopting simple practices. Being a leader in the industry we encourage people to pay attention in securing their most important asset – Home and Health Security.”
“We urge all Indian families to continue to indulge in festivities by proactively adopting safety measures and make the best use of this time by being safe and together at home,” Pithawalla said.
The #SafeToCelebrate campaign on Diwali is focused on a series of micro activities like engaging with users through Instagram, conducting interesting festive contests and propagating the message of safe means of celebrating and participating in this festive season while the pandemic lingers on.
Keeping up with the times, the brand has developed AR filters for Instagram and Facebook to engage with consumers and leverage their new health security products like the UV Case.
During the run of the campaign similar social media and influencer engagement activities will be initiated by the brand including sharing informative content pegs around home safety and celebrating Diwali with interesting quirks and hacks.