Godrej No. 1, soap brand from Godrej Consumer Products Limited (GCPL), unveiled its latest TVC for its Sandal and Turmeric variant. The idea behind this campaign is to make Godrej No. 1 Sandal and Turmeric soap more relevant in current context where personal care is ignored and consumers need support with easy to use and time-saving products. The TVC feature television actors Esha Kansara, famously known for her role in Mukti Bandhanand, Varun Rao, who has been part of films like Half Girlfriend.
People are confined to homes and personal carehas taken a back seat. They are juggling between house chores and professional work. Theyneed products with natural ingredients, that are easy to use and do not require a lot of time commitment. Sandalwood is known for its anti-blemishing and healing properties. Turmeric has been known for its anti-septic and healing properties since ages.
The blend of Sandal and Turmeric in Godrej No.1 along with natural ingredientspromise a naturally glowing and nourished skin. The TVChighlightsthe role of Godrej No. 1 inenhancingnatural beauty without a dedicated personal care routine.
Conceptualized by Creativeland Asia, the TVC shows Esha as a teacher who is engaging with her studentsonline. While acing her role as a committed professional, she balances being a wife anddoing her household duties. Her husband, played by Varun, commends her efforts and is mesmerized by how she effortlessly transitions into both her roles with such beauty.
He helps her and compliments her for not only doing a commendable job in all her roles but also radiating beauty. He asks her how she manages to do it all while looking so stunning. She gushes at the compliments as it gives her a much-deserves boost of confidence. The film ends with her showing Godrej No. 1 Sandal and Turmeric soap as the reason for her natural glow and beauty.
Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Today,Godrej No. 1 is amongst the highest-selling soap brand, committed to offer the best bathing experience. Godrej No.1 offers ‘nature’s way to beauty’ with carefully chosen natural ingredients.Our new TVC campaign is to further build Godrej No. 1 as a beauty brand that helps in enhancing the natural beauty with Sandal, Turmericand ¾ natural ingredients.
“Conceptualized in the current context, the TVC emphasizesthat one can achieve natural beauty and skin care in the simplest waywith Godrej No.1 while dealingwith work and personal life commitments,” Kataria added.
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “For women who are busy juggling between work and home, the bath is often the only beauty regimen. And the soap is the only beauty product they use. Godrej No.1, made of 3/4 natural ingredients, is their ally, promising the ultimate sign of beauty – glowing skin. This film continues the legacy of stories the brand has told over the years.
“It’s a story of love. A story of a mesmerized husband wanting to know what keeps his wife glowingly beautiful despite all the work she does. Our earlier stories depicted women who were busy with chores at home. This time around, we’ve reflected the fact that a large number of women are also going to work or running their own small businesses, etc., while also managing the home,” Joseph said.