Goafest 2019: Mindshare aces Media ABBYs, Jagran tops Publisher ABBYs

Madison Media is second and Initiative Media third most awarded agency

image-Goafest-2019-ABBYs-Winners-mediabriefThe much awaited PUBLISHER and MEDIA ABBYs winners were announced at the end of Day One of Goafest 2019 today. Mindshare aced the MEDIA ABBYs, while Dainik Jagran topped the PUBLISHER ABBYs. Madison Media and Initiative Media  brought up ranks 2nd and third most awarded agencies.

Scroll down for the complete lists of winners across categories. Some great work here.

PUBLISHER ABBY Awards – Goafest 2019

Sr. No.Agency/OrganizationGoldSilverBronzeTotal MetalsTotal Points
1Jagran Prakashan Ltd.222636
2Bennett Coleman Co. Ltd.32526
3D B Corp Limited12314
4ABP ONE – ABP PVT. LTD.11212
5Mathrubhumi Printing Publishing Co Ltd2212
6HT Media Limited228
7Delhi Press116
8Metropolitan Media Company Limited (MMCL)114
9THG Publishing Pvt Ltd114
Grand Total391123122

 

PUBLISHER ABBY Awards – Goafest 2019

CategorySub-CategoryEntry No.BrandCaptionOrganizationMetal
Publisher1. Best marketing of a printed newspaper / edition20Dainik JagranSanskarshala : THE SCHOOL OF LIFEJagran Prakashan Ltd.Gold
Publisher1. Best marketing of a printed newspaper / edition25Dainik JagranHindi: LIVING A LANGUAGEJagran Prakashan Ltd.Silver
Publisher1. Best marketing of a printed newspaper / edition1The Times of IndiaFlirt With Your CityBennett Coleman Co. Ltd.Silver
Publisher1. Best marketing of a printed newspaper / edition31THE TIMES OF INDIAPHIREY ESHO KOLKATABennett Coleman Co. Ltd.Bronze
Publisher1. Best marketing of a printed newspaper / edition37Dainik BhaskarSmart SochD B Corp LimitedBronze
Publisher2. Best marketing of a printed magazine3Mathrubhumi ArogyamasikaMathrubhumi Arogyamasika World Heart Day CampaignMathrubhumi Printing Publishing Co LtdSilver
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space43Mathrubhumi Revive for KeralaMathrubhumi Revive for Kerala campaign – A project that helped kerala get back to its feetMathrubhumi Printing Publishing Co LtdSilver
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space31Dainik JagranSanskarshala: THE SCHOOL OF LIFEJagran Prakashan Ltd.Silver
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space36The HinduThe Hindu #UnderMyWatchTHG Publishing Pvt LtdBronze
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space47Dainik BhaskarMitti Ke GaneshD B Corp LimitedBronze
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space22Dainik JagranAb Bas: THE CONSPIRACY OF SILENCEJagran Prakashan Ltd.Bronze
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space28Dainik JagranMera Bharat Swacchh: CLEANING MINDSETS BEFORE CLEANING INDIAJagran Prakashan Ltd.Bronze
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space1Navbharat TimesNBT Suraksha KawachBennett Coleman Co. Ltd.Bronze
Publisher3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space2Vijay KarnatakaDrug Free Mangaluru – Educating youngsters to stay away from DrugsMetropolitan Media Company Limited (MMCL)Bronze
Publisher4. Best client-brand activation or display advertising innovation by a publisher18SUGAR FREECHA CHOLUK CHINI NOYEABP ONE – ABP PVT. LTD.Gold
Publisher4. Best client-brand activation or display advertising innovation by a publisher16B- NaturalB Natural Harman XI in search of true talentD B Corp LimitedSilver
Publisher4. Best client-brand activation or display advertising innovation by a publisher14Tata Chemicals Ltd.World Iodine Deficiency Day (Missing I)HT Media LimitedBronze
Publisher4. Best client-brand activation or display advertising innovation by a publisher19CADBURYCADBURY MISHTI SHERA SRISHTIABP ONE – ABP PVT. LTD.Bronze
Publisher5. Best use of  Native or Branded Content  for client brand-marketing by a publisher6TTK PrestigeTimes Kitchen TalesBennett Coleman Co. Ltd.Silver
Publisher6. Best Digital Publication Advertising & marketing by a publisher via Web/App/Social1The Times of IndiaFlirt With Your CityBennett Coleman Co. Ltd.Silver
Publisher7. Best launch marketing of a new title of newspaper / magazine / digital publication2Dainik JagranJagranhindi.in : Creating an Online Destination For Hindi LiteratureJagran Prakashan Ltd.Gold
Publisher7. Best launch marketing of a new title of newspaper / magazine / digital publication1The CaravanThe Caravan – Paywall CampaignDelhi PressSilver
Publisher7. Best launch marketing of a new title of newspaper / magazine / digital publication4Hindustan TimesHindustan Times Gurugram LaunchHT Media LimitedBronze

 

Media ABBY Awards – Goafest 2019

CategoryEntry NoBrand NameCaption TitleAgency/OrganizationMetal
1.Innovative Use of Audio Visual94Google -HomeKoffee brewed best with Google HomeEssence – (Gurgaon)Gold
1.Innovative Use of Audio Visual130Amazon Prime VideoMIRZAPUR BECAME SYNONOMUS WITH GOTHAM CITY FOR ITS LAUNCH!Initiative MediaGold
1.Innovative Use of Audio Visual101BYJU’s The Learning App“BYJU’s 1 Home demonstration that reached 23 million households”MindshareSilver
1.Innovative Use of Audio Visual33Asian Paints Corporate#PeopleAddColourMadison MediaBronze
1.Innovative Use of Audio Visual75XiaomiXiaomi rings in silent phones in cinema hallsMadison MediaBronze
1.Innovative Use of Audio Visual109American TouristerShow off your Swag with American TouristerInitiative MediaBronze
2.Innovative Use of Print23Saffola LifeSaffola World Heart Day initiative – India’s 1st heart health report cardLodestar UMSilver
2.Innovative Use of Print16Mahindra KUV100 NxtEnabling Print to Multi-TaskLodestar UMBronze
2.Innovative Use of Print24Volvo Cars#BreathFree- a clean air initiative by Volvo CarsMindshareBronze
3.Innovative Use of Activation60Godrej PropertiesKuch Apna SaMadison MediaGold
3.Innovative Use of Activation37Future Retail (FBB)World’s First Glam TramSIGNPOST INDIA PVT. LTD.Bronze
3.Innovative Use of Activation38CasioStay Cool Stay Tough Stay FitSIGNPOST INDIA PVT. LTD.Bronze
3.Innovative Use of Activation39Nestle India ltd.Bus Shelters that talk CoffeeSIGNPOST INDIA PVT. LTD.Bronze
3.Innovative Use of Activation46Tata SaltWarm Salt Water SoaksMadison MediaBronze
3.Innovative Use of Activation116Chakra TeaChai-FiDentsu WebchutneyBronze
4.Innovative Use of Radio25Stayfree SecureHow Stayfree used Radio to encourage comfortable conversations about menstruationLodestar UMGold
4.Innovative Use of Radio28Close UpBasant Loves NidhiMindshareGold
5.Innovative Use of Branded Content – Integration23Brooke Bond Red LabelBringing two rival nations together over a different “CUP”MindshareGold
5.Innovative Use of Branded Content – Integration35Domino’sThere’s no Party without Domino’sMadison MediaGold
5.Innovative Use of Branded Content – Integration36Axis BankCheque Ko ChequemateSTARCOM INDIABronze
5.Innovative Use of Branded Content – Integration47Amazon IndiaEcho Integration with Armaan MalikInitiative MediaBronze
5.Innovative Use of Branded Content – Integration64BYJU’s The Learning App“BYJU’s 1 Home demonstration that reached 23 million households”MindshareBronze
5.Innovative Use of Branded Content – Integration90Usha InternationalSUI DHAGA – MADE IN INDIA BY USHAInitiative MediaBronze
6.Innovative Use of Branded Content – Creation14Hershey’sMeethe BahaneFoxyMoron Media Solutions Private LimitedGold
6.Innovative Use of Branded Content – Creation60Aditya Birla CapitalWaterfall Targeting – How video story-telling and data intelligence came together to build emotional relationshipMindshareGold
6.Innovative Use of Branded Content – Creation37Asian Paints CorporateWhere The Heart IsMadison MediaSilver
6.Innovative Use of Branded Content – Creation70American TouristerShow off your Swag with American TouristerInitiative MediaSilver
6.Innovative Use of Branded Content – Creation54Volvo CarsStand up for ‘The Volvo Cars anthem’MindshareBronze
7.Innovative Use of Digital Search11ZEE5How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?EQUINOX DIGITALGold
7.Innovative Use of Digital Search20KurkureKurkure Contains PlasticMindshareSilver
7.Innovative Use of Digital Search25RACOLDMind Your LanguageWATConsultBronze
8.Innovative Use of Social Media24Cadbury BournvitaMAKE PARENTS #LOOK BEYOND MARKSCarat Division of Dentsu Aegis Network Communication India Pvt Ltd.Gold
8.Innovative Use of Social Media65Zee BollywoodZee Bollywood Launch – Social Media CampaignZEE Entertainment Enterprises Ltd.Silver
8.Innovative Use of Social Media10Amazon Prime VideoComicstaan – Innovative use of social mediaPivotroots Digital Private Limited.Bronze
8.Innovative Use of Social Media34Kwality WallsTalking Ice creams- The unofficial IPL partners!MindshareBronze
9.Innovative Use of Digital Display50Estee Lauder Companies – Bobbi Brown IndiaUse of Weather Based AI banners to Drive SalesIsobar- Dentsu Aegis Network Communications India Pvt LtdGold
9.Innovative Use of Digital Display22MondelezMONDELEZ DISRUPTS IPL WITH DYNAMIC DATA-DRIVEN MOMENT ADVERTISINGCarat Division of Dentsu Aegis Network Communication India Pvt Ltd.Silver
9.Innovative Use of Digital Display34VootTindering With The StarsMadison MediaBronze
9.Innovative Use of Digital Display41MTVThe ‘M-Powering’ BannerMadison MediaBronze
10.Innovative Use of Mobile9Thugs Of HindostanFirangi from Thugs of Hindostan on Google MapsYash Raj Films Pvt LtdGold
10.Innovative Use of Mobile30Vodafone IndiaVodafone Sakhi – A Woman’s Best FriendWavemaker – MumbaiSilver
10.Innovative Use of Mobile19MTVThe ‘M-Powering’ BannerMadison MediaBronze
10.Innovative Use of Mobile23Royal EnfieldGuess the Price Game Using Google AssistantMediaCom Communications Pvt LtdBronze
11.Innovative Use of Integrated Media86Tata NexonHow Innovations Transformed IPL To Deliver Record Breaking Test DrivesLodestar UMGold
11.Innovative Use of Integrated Media120Amazon Prime VideoACTION PACKED MIRZAPUR WAS MADE FAMOUS FOR ITS LAUNCHInitiative MediaGold
11.Innovative Use of Integrated Media33Brooke Bond Red Label6 Pack Band 2.0MindshareSilver
11.Innovative Use of Integrated Media31Tata SaltThe Missing ‘I’Madison MediaBronze
11.Innovative Use of Integrated Media34Dettol Siti ShieldTo Make Delhi Quit SmokingInitiative MediaBronze
11.Innovative Use of Integrated Media116Zee HindustanKhabrein Khud BolengiLiqvd AsiaBronze
12.Cause Marketing30Tata SaltWarm Salt Water SoaksMadison MediaGold
12.Cause Marketing17Cadbury BournvitaMAKE PARENTS #LOOK BEYOND MARKSCarat Division of Dentsu Aegis Network Communication India Pvt Ltd.Silver
12.Cause Marketing42MAHINDRA RISESEHAT KA BATUA – THE HEALTH PURSEGREY IndiaSilver
12.Cause Marketing54HitBuilding community to Save livesMindshareSilver
12.Cause Marketing71Nihar Shanti AmlaPhone Uthao, India Ko PadhaoLodestar UMBronze
13.Innovative Use of Data & Analytics1LifebuoyThe Adaptive Data Lighthouse – Activating Infection Alert System in Rural IndiaMindshareGold
13.Innovative Use of Data & Analytics24OtrivinOtrivin: Cold and Flu PredictorMindshareSilver
13.Innovative Use of Data & Analytics29BYJU’s The Learning AppBYJU’s Media Measurement ModelMindshareSilver
14.Innovative Use of Emerging Technology20Liva Fluid FashionThe Responsible Smart MirrorTonic WorldwideGold
14.Innovative Use of Emerging Technology12Nestle India ltd.Bus Shelters that talk CoffeeSIGNPOST INDIA PVT. LTD.Silver
15.Innovative Use of Integrated Media (South Asia)7Red Cow Skim Milk MixSri Lanka’s Biggest Tea PartyDentsu Grant Private LimitdGold
15.Innovative Use of Integrated Media (South Asia)3LuxLux Super Star: Owning The Biggest Reality Show In BangladeshMindshare BangladeshBronze
15.Innovative Use of Integrated Media (South Asia)8Anchor Full Cream Milk PowderQuest for Students with TalentDentsu Grant Private LimitdBronze

 

Media ABBY Awards – Goafest 2019

Sr. No.Agency/OrganizationGoldSilverBronzeTotal MetalsTotal Points
1Mindshare4641484
2Madison Media3171158
3Initiative Media214738
4Lodestar UM212530
5Carat Division of Dentsu Aegis Network Communication India Pvt Ltd.12320
6SIGNPOST INDIA PVT. LTD.13418
7Dentsu Grant Private Limitd11212
8EQUINOX DIGITAL118
9Essence – (Gurgaon)118
10FoxyMoron Media Solutions Private Limited118
11Isobar- Dentsu Aegis Network Communications India Pvt Ltd118
12Tonic Worldwide118
13Yash Raj Films Pvt Ltd118
14GREY India116
15Wavemaker – Mumbai116
16ZEE Entertainment Enterprises Ltd.116
17Dentsu Webchutney114
18Liqvd Asia114
19MediaCom Communications Pvt Ltd114
20Mindshare Bangladesh114
21Pivotroots Digital Private Limited.114
22STARCOM INDIA114
23WATConsult114
Grand Total19152862354

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