Goafest 2019: Mindshare aces Media ABBYs, Jagran tops Publisher ABBYs

image-Goafest-2019-ABBYs-Winners-mediabriefThe much awaited PUBLISHER and MEDIA ABBYs winners were announced at the end of Day One of Goafest 2019 today. Mindshare aced the MEDIA ABBYs, while Dainik Jagran topped the PUBLISHER ABBYs. Madison Media and Initiative Media  brought up ranks 2nd and third most awarded agencies.

Scroll down for the complete lists of winners across categories. Some great work here.

PUBLISHER ABBY Awards – Goafest 2019

Sr. No. Agency/Organization Gold Silver Bronze Total Metals Total Points
1 Jagran Prakashan Ltd. 2 2 2 6 36
2 Bennett Coleman Co. Ltd. 3 2 5 26
3 D B Corp Limited 1 2 3 14
4 ABP ONE – ABP PVT. LTD. 1 1 2 12
5 Mathrubhumi Printing Publishing Co Ltd 2 2 12
6 HT Media Limited 2 2 8
7 Delhi Press 1 1 6
8 Metropolitan Media Company Limited (MMCL) 1 1 4
9 THG Publishing Pvt Ltd 1 1 4
Grand Total 3 9 11 23 122

 

PUBLISHER ABBY Awards – Goafest 2019

Category Sub-Category Entry No. Brand Caption Organization Metal
Publisher 1. Best marketing of a printed newspaper / edition 20 Dainik Jagran Sanskarshala : THE SCHOOL OF LIFE Jagran Prakashan Ltd. Gold
Publisher 1. Best marketing of a printed newspaper / edition 25 Dainik Jagran Hindi: LIVING A LANGUAGE Jagran Prakashan Ltd. Silver
Publisher 1. Best marketing of a printed newspaper / edition 1 The Times of India Flirt With Your City Bennett Coleman Co. Ltd. Silver
Publisher 1. Best marketing of a printed newspaper / edition 31 THE TIMES OF INDIA PHIREY ESHO KOLKATA Bennett Coleman Co. Ltd. Bronze
Publisher 1. Best marketing of a printed newspaper / edition 37 Dainik Bhaskar Smart Soch D B Corp Limited Bronze
Publisher 2. Best marketing of a printed magazine 3 Mathrubhumi Arogyamasika Mathrubhumi Arogyamasika World Heart Day Campaign Mathrubhumi Printing Publishing Co Ltd Silver
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 43 Mathrubhumi Revive for Kerala Mathrubhumi Revive for Kerala campaign – A project that helped kerala get back to its feet Mathrubhumi Printing Publishing Co Ltd Silver
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 31 Dainik Jagran Sanskarshala: THE SCHOOL OF LIFE Jagran Prakashan Ltd. Silver
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 36 The Hindu The Hindu #UnderMyWatch THG Publishing Pvt Ltd Bronze
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 47 Dainik Bhaskar Mitti Ke Ganesh D B Corp Limited Bronze
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 22 Dainik Jagran Ab Bas: THE CONSPIRACY OF SILENCE Jagran Prakashan Ltd. Bronze
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 28 Dainik Jagran Mera Bharat Swacchh: CLEANING MINDSETS BEFORE CLEANING INDIA Jagran Prakashan Ltd. Bronze
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 1 Navbharat Times NBT Suraksha Kawach Bennett Coleman Co. Ltd. Bronze
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 2 Vijay Karnataka Drug Free Mangaluru – Educating youngsters to stay away from Drugs Metropolitan Media Company Limited (MMCL) Bronze
Publisher 4. Best client-brand activation or display advertising innovation by a publisher 18 SUGAR FREE CHA CHOLUK CHINI NOYE ABP ONE – ABP PVT. LTD. Gold
Publisher 4. Best client-brand activation or display advertising innovation by a publisher 16 B- Natural B Natural Harman XI in search of true talent D B Corp Limited Silver
Publisher 4. Best client-brand activation or display advertising innovation by a publisher 14 Tata Chemicals Ltd. World Iodine Deficiency Day (Missing I) HT Media Limited Bronze
Publisher 4. Best client-brand activation or display advertising innovation by a publisher 19 CADBURY CADBURY MISHTI SHERA SRISHTI ABP ONE – ABP PVT. LTD. Bronze
Publisher 5. Best use of  Native or Branded Content  for client brand-marketing by a publisher 6 TTK Prestige Times Kitchen Tales Bennett Coleman Co. Ltd. Silver
Publisher 6. Best Digital Publication Advertising & marketing by a publisher via Web/App/Social 1 The Times of India Flirt With Your City Bennett Coleman Co. Ltd. Silver
Publisher 7. Best launch marketing of a new title of newspaper / magazine / digital publication 2 Dainik Jagran Jagranhindi.in : Creating an Online Destination For Hindi Literature Jagran Prakashan Ltd. Gold
Publisher 7. Best launch marketing of a new title of newspaper / magazine / digital publication 1 The Caravan The Caravan – Paywall Campaign Delhi Press Silver
Publisher 7. Best launch marketing of a new title of newspaper / magazine / digital publication 4 Hindustan Times Hindustan Times Gurugram Launch HT Media Limited Bronze

 

Media ABBY Awards – Goafest 2019

Category Entry No Brand Name Caption Title Agency/Organization Metal
1.Innovative Use of Audio Visual 94 Google -Home Koffee brewed best with Google Home Essence – (Gurgaon) Gold
1.Innovative Use of Audio Visual 130 Amazon Prime Video MIRZAPUR BECAME SYNONOMUS WITH GOTHAM CITY FOR ITS LAUNCH! Initiative Media Gold
1.Innovative Use of Audio Visual 101 BYJU’s The Learning App “BYJU’s 1 Home demonstration that reached 23 million households” Mindshare Silver
1.Innovative Use of Audio Visual 33 Asian Paints Corporate #PeopleAddColour Madison Media Bronze
1.Innovative Use of Audio Visual 75 Xiaomi Xiaomi rings in silent phones in cinema halls Madison Media Bronze
1.Innovative Use of Audio Visual 109 American Tourister Show off your Swag with American Tourister Initiative Media Bronze
2.Innovative Use of Print 23 Saffola Life Saffola World Heart Day initiative – India’s 1st heart health report card Lodestar UM Silver
2.Innovative Use of Print 16 Mahindra KUV100 Nxt Enabling Print to Multi-Task Lodestar UM Bronze
2.Innovative Use of Print 24 Volvo Cars #BreathFree- a clean air initiative by Volvo Cars Mindshare Bronze
3.Innovative Use of Activation 60 Godrej Properties Kuch Apna Sa Madison Media Gold
3.Innovative Use of Activation 37 Future Retail (FBB) World’s First Glam Tram SIGNPOST INDIA PVT. LTD. Bronze
3.Innovative Use of Activation 38 Casio Stay Cool Stay Tough Stay Fit SIGNPOST INDIA PVT. LTD. Bronze
3.Innovative Use of Activation 39 Nestle India ltd. Bus Shelters that talk Coffee SIGNPOST INDIA PVT. LTD. Bronze
3.Innovative Use of Activation 46 Tata Salt Warm Salt Water Soaks Madison Media Bronze
3.Innovative Use of Activation 116 Chakra Tea Chai-Fi Dentsu Webchutney Bronze
4.Innovative Use of Radio 25 Stayfree Secure How Stayfree used Radio to encourage comfortable conversations about menstruation Lodestar UM Gold
4.Innovative Use of Radio 28 Close Up Basant Loves Nidhi Mindshare Gold
5.Innovative Use of Branded Content – Integration 23 Brooke Bond Red Label Bringing two rival nations together over a different “CUP” Mindshare Gold
5.Innovative Use of Branded Content – Integration 35 Domino’s There’s no Party without Domino’s Madison Media Gold
5.Innovative Use of Branded Content – Integration 36 Axis Bank Cheque Ko Chequemate STARCOM INDIA Bronze
5.Innovative Use of Branded Content – Integration 47 Amazon India Echo Integration with Armaan Malik Initiative Media Bronze
5.Innovative Use of Branded Content – Integration 64 BYJU’s The Learning App “BYJU’s 1 Home demonstration that reached 23 million households” Mindshare Bronze
5.Innovative Use of Branded Content – Integration 90 Usha International SUI DHAGA – MADE IN INDIA BY USHA Initiative Media Bronze
6.Innovative Use of Branded Content – Creation 14 Hershey’s Meethe Bahane FoxyMoron Media Solutions Private Limited Gold
6.Innovative Use of Branded Content – Creation 60 Aditya Birla Capital Waterfall Targeting – How video story-telling and data intelligence came together to build emotional relationship Mindshare Gold
6.Innovative Use of Branded Content – Creation 37 Asian Paints Corporate Where The Heart Is Madison Media Silver
6.Innovative Use of Branded Content – Creation 70 American Tourister Show off your Swag with American Tourister Initiative Media Silver
6.Innovative Use of Branded Content – Creation 54 Volvo Cars Stand up for ‘The Volvo Cars anthem’ Mindshare Bronze
7.Innovative Use of Digital Search 11 ZEE5 How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? EQUINOX DIGITAL Gold
7.Innovative Use of Digital Search 20 Kurkure Kurkure Contains Plastic Mindshare Silver
7.Innovative Use of Digital Search 25 RACOLD Mind Your Language WATConsult Bronze
8.Innovative Use of Social Media 24 Cadbury Bournvita MAKE PARENTS #LOOK BEYOND MARKS Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. Gold
8.Innovative Use of Social Media 65 Zee Bollywood Zee Bollywood Launch – Social Media Campaign ZEE Entertainment Enterprises Ltd. Silver
8.Innovative Use of Social Media 10 Amazon Prime Video Comicstaan – Innovative use of social media Pivotroots Digital Private Limited. Bronze
8.Innovative Use of Social Media 34 Kwality Walls Talking Ice creams- The unofficial IPL partners! Mindshare Bronze
9.Innovative Use of Digital Display 50 Estee Lauder Companies – Bobbi Brown India Use of Weather Based AI banners to Drive Sales Isobar- Dentsu Aegis Network Communications India Pvt Ltd Gold
9.Innovative Use of Digital Display 22 Mondelez MONDELEZ DISRUPTS IPL WITH DYNAMIC DATA-DRIVEN MOMENT ADVERTISING Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. Silver
9.Innovative Use of Digital Display 34 Voot Tindering With The Stars Madison Media Bronze
9.Innovative Use of Digital Display 41 MTV The ‘M-Powering’ Banner Madison Media Bronze
10.Innovative Use of Mobile 9 Thugs Of Hindostan Firangi from Thugs of Hindostan on Google Maps Yash Raj Films Pvt Ltd Gold
10.Innovative Use of Mobile 30 Vodafone India Vodafone Sakhi – A Woman’s Best Friend Wavemaker – Mumbai Silver
10.Innovative Use of Mobile 19 MTV The ‘M-Powering’ Banner Madison Media Bronze
10.Innovative Use of Mobile 23 Royal Enfield Guess the Price Game Using Google Assistant MediaCom Communications Pvt Ltd Bronze
11.Innovative Use of Integrated Media 86 Tata Nexon How Innovations Transformed IPL To Deliver Record Breaking Test Drives Lodestar UM Gold
11.Innovative Use of Integrated Media 120 Amazon Prime Video ACTION PACKED MIRZAPUR WAS MADE FAMOUS FOR ITS LAUNCH Initiative Media Gold
11.Innovative Use of Integrated Media 33 Brooke Bond Red Label 6 Pack Band 2.0 Mindshare Silver
11.Innovative Use of Integrated Media 31 Tata Salt The Missing ‘I’ Madison Media Bronze
11.Innovative Use of Integrated Media 34 Dettol Siti Shield To Make Delhi Quit Smoking Initiative Media Bronze
11.Innovative Use of Integrated Media 116 Zee Hindustan Khabrein Khud Bolengi Liqvd Asia Bronze
12.Cause Marketing 30 Tata Salt Warm Salt Water Soaks Madison Media Gold
12.Cause Marketing 17 Cadbury Bournvita MAKE PARENTS #LOOK BEYOND MARKS Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. Silver
12.Cause Marketing 42 MAHINDRA RISE SEHAT KA BATUA – THE HEALTH PURSE GREY India Silver
12.Cause Marketing 54 Hit Building community to Save lives Mindshare Silver
12.Cause Marketing 71 Nihar Shanti Amla Phone Uthao, India Ko Padhao Lodestar UM Bronze
13.Innovative Use of Data & Analytics 1 Lifebuoy The Adaptive Data Lighthouse – Activating Infection Alert System in Rural India Mindshare Gold
13.Innovative Use of Data & Analytics 24 Otrivin Otrivin: Cold and Flu Predictor Mindshare Silver
13.Innovative Use of Data & Analytics 29 BYJU’s The Learning App BYJU’s Media Measurement Model Mindshare Silver
14.Innovative Use of Emerging Technology 20 Liva Fluid Fashion The Responsible Smart Mirror Tonic Worldwide Gold
14.Innovative Use of Emerging Technology 12 Nestle India ltd. Bus Shelters that talk Coffee SIGNPOST INDIA PVT. LTD. Silver
15.Innovative Use of Integrated Media (South Asia) 7 Red Cow Skim Milk Mix Sri Lanka’s Biggest Tea Party Dentsu Grant Private Limitd Gold
15.Innovative Use of Integrated Media (South Asia) 3 Lux Lux Super Star: Owning The Biggest Reality Show In Bangladesh Mindshare Bangladesh Bronze
15.Innovative Use of Integrated Media (South Asia) 8 Anchor Full Cream Milk Powder Quest for Students with Talent Dentsu Grant Private Limitd Bronze

 

Media ABBY Awards – Goafest 2019

Sr. No. Agency/Organization Gold Silver Bronze Total Metals Total Points
1 Mindshare 4 6 4 14 84
2 Madison Media 3 1 7 11 58
3 Initiative Media 2 1 4 7 38
4 Lodestar UM 2 1 2 5 30
5 Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. 1 2 3 20
6 SIGNPOST INDIA PVT. LTD. 1 3 4 18
7 Dentsu Grant Private Limitd 1 1 2 12
8 EQUINOX DIGITAL 1 1 8
9 Essence – (Gurgaon) 1 1 8
10 FoxyMoron Media Solutions Private Limited 1 1 8
11 Isobar- Dentsu Aegis Network Communications India Pvt Ltd 1 1 8
12 Tonic Worldwide 1 1 8
13 Yash Raj Films Pvt Ltd 1 1 8
14 GREY India 1 1 6
15 Wavemaker – Mumbai 1 1 6
16 ZEE Entertainment Enterprises Ltd. 1 1 6
17 Dentsu Webchutney 1 1 4
18 Liqvd Asia 1 1 4
19 MediaCom Communications Pvt Ltd 1 1 4
20 Mindshare Bangladesh 1 1 4
21 Pivotroots Digital Private Limited. 1 1 4
22 STARCOM INDIA 1 1 4
23 WATConsult 1 1 4
Grand Total 19 15 28 62 354

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