According to the Indian National Sample Survey 2020, over 60% of Indians wash their hands only with water and no soap at all. This deeply ingrained behaviour spreads fatal diseases such as – Cholera, Diarrhoea, Pneumonia and COVID-19 claiming thousands of lives every year.
Understanding the severity of the issue, Geometry Encompass, WPP‘s End-to-End Creative Commerce Agency, hijacked existing handwash behavior and replaced it with Hackwashing: the process of using a special wearable ink made of Lifebuoy formula which turns into antibacterial soap on coming in contact with water. So, by simply, stamping people’s hands outside toilets and food courts, they ensured people use germ-killing soap every time they rinsed their hands.
effective handwashingThe world needs simple ideas like Hackwashing, implemented at every public toilet, restaurant, public gathering to avoid the spread of COVID 19.