All Garnier products, globally, are now officially cruelty free. The brand has been given the stamp of approval by the Cruelty Free International Leaping Bunny programme, the leading organisation working to end animal testing and the cruelty free gold standard.
Garnier is one of the largest, most global brands Cruelty Free International has ever approved under the Leaping Bunny programme. This is a giant leap, not only for Garnier, but for the beauty industry as a whole.
Michelle Thew, Cruelty Free International CEO, said, “Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.”
Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products – individual products or items cannot be approved in isolation.
For Garnier this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. For many months Garnier and Cruelty Free International have worked together to secure this evidence and ensure every product within Garnier’s global portfolio can officially display the Cruelty Free International Leaping Bunny logo – the universally recognised cruelty free mark.
This announcement from Garnier comes off the back of a landmark year for the brand. In 2020, Garnier announced their Green Beauty initiative, a complete end to end approach to sustainability, transforming every stage of Garnier’s value chain and dramatically reducing the brand’s environmental impact.
Zeenia Bastani, General Manager, Garnier India, said, “Garnier has been committed to a world without animal testing since 1989. To be officially approved by Cruelty Free International under the Leaping Bunny programme is a real milestone and an important part of our Green Beauty mission.
“The stringent certification process means that our consumers in India and the world over can buy Garnier products with complete confidence, knowing that they meet Leaping Bunny’s strict criteria,” Bastani said.
John Abraham and Zeenia Bastani, General Manager Garnier at the launch of Garnier Green Beauty
John Abraham, Garnier India Brand Ambassador said, “Standing up against animal cruelty is something that I strongly believe in and it is fantastic that Garnier has been declared completely cruelty free.
“I am so proud to be associated with a brand like Garnier for 12 years, I no longer feel just like their brand ambassador. We resonate the same values, which is one of one of the reasons why I am a part of this family,” Abraham added.