Giving twist to age-old knowledge of Ayurveda in this Ganesh Puja, Dabur India Ltd announces to celebrate Ganesh Puja with specially made Ganapati Ratan Modak. The Ganapati Ratna Modak is a combination of Dabur Ratanprash and sweets to give taste with immunity this Puja.
Dr. Durga Prasad, Head Marketing – Ethicals, Dabur India Ltd, said, “Due to covid 19 pandemic many Puja associations are not going to set up Ganesh Idol, instead these pandals will be celebrating Puja by organizing Plasma and Blood Donation Camps.
“Keeping this in mind, to support these pandals and to boost immunity among the donors and visitors during this pandemic, we have created these special Modaks made with Dabur Ratanprash, which is known for boosting the immunity.
“Two things are very famous during the Ganesh Puja, one is the Lord himself and the second is the Modak. With Ganpati Ratan Modak, the idea is to share the benefits of Ratanprash with taste in modak format, For this, 11000 modaks will be made and distributed in Ganesh Pandals.” Dr. Prasad added.
Dabur has tied up with 2 Puja Pandals of Mumbai for this – Lalbaug and Girgaon Cha Raja. These Modaks will be distributed among donars who will be taking part in Plasma Donation and Blood Donation Camps at Lalbaug.
On the other hand, the Pandal Visitors will have an opportunity to taste the unique Immunity Modaks Girgaon Cha Raja Puja Pandal. In total 11000 laddus/modaks will be made, and will be distributed among these 2 puja pandals.