Games24x7 launches ‘₹1 to ₹1 crore’ campaign to democratizes fantasy cricket


Games24x7, has announced ‘1 to 1 crore’ campaign on its fantasy sports platform My11Circle for the upcoming T20 season. This campaign is the company’s tribute to cricket lovers. During the Indian T20 League starting April 9, any cricket fan can enter the contest by paying a minimal fee of ₹1, use their knowledge of the game to make an informed team, and the most skilled player will win ₹1 crore every day.

In its earnest endeavour to make My11Circle the perfect amalgam of entertainment and cricket skills, Games24x7 also roped in Bollywood powerhouse Ranveer Singh and Indian Test vice-captain Ajinkya Rahane as brand ambassadors in March this year. The brand is also endorsed by an illustrious group of cricketers s including former Indian captain Sourav Ganguly, legendary batsman VVS Laxman and all-rounders, Shane Watson and Rashid Khan.

Launched in 2019, with the unique ‘Play with Champions’ proposition where fantasy sports enthusiasts can test their knowledge of cricket against the champions of the game, My11Circle is already a top fantasy sports platform in India, trusted by over 17 million players.

image-Bhavin-Pandya-Co-founder-and-CEO-of-Games24x7-mediabrief.jpgBhavin Pandya, Co-founder and CEO, Games24x7, said, “In line with Games24x7’s vision to extend awesome game playing experiences to more skilled gamers, My11Circle’s ‘₹1 to ₹1 crore’ campaign aims to democratize fantasy cricket in India. This cricket season, with the lowest-ever entry fee of ₹1, My11Circle will open doors to all cricket-lovers to test their knowledge of the sport, with the most skilled player having a chance to win ₹1 crore daily.

“Over 17 million sports enthusiasts have already trusted My11Circle since 2019, making us the country’s fastest-growing major fantasy sports platform. As fantasy sports gain popularity across India, this campaign is our tribute to passionate cricket fans and fantasy sports enthusiasts,” Pandya said.

Image-Sourav-Ganguly-Brand-Ambassador-My11Circle-mediabrief.jpgSourav Ganguly, Brand Ambassador, My11Circle, said, “I am truly delighted to be associated with an innovative brand like My11Circle. The brand’s initiative to launch a fresh proposition every cricket season to make knowledgeable cricket fans feel special has been very exciting for me.

“The new campaign is an ultimate tribute to sports enthusiasts, and I look forward to welcoming more players to test their knowledge of the game on the platform,” Ganguly said.

Image-Saroj-Panigrahi-Vice-President-My11Circle-mediabrief.jpgSaroj Panigrahi, Vice President, My11Circle, said, “Keeping our promise of launching an innovative proposition every T20 season, we are pleased to announce the “₹1 to ₹1 crore campaign” to make cricket fans feel special.

“With this campaign, we will give every cricket fan an opportunity to play fantasy cricket, use their knowledge of the game to make a winning team, and reward the most-skilled player with ₹1 crore every day during the ongoing Indian T20 League only on,” Panigrahi said.

Image-Arun Iyer, Founder and Creative Partner, Spring Marketing Capital-MediaBrief.jpgArun Iyer, Founder and Creative Partner, Spring Marketing Capital, said, “As a platform, My11Circle is at the perfect junction of sport and entertainment. It’s a unique and powerful identity, and we wanted to really celebrate it with this campaign.

“Bringing together a charismatic powerhouse like Ranveer Singh, along with cricketing stalwarts  Sourav Ganguly, VVS Laxman, & Ajinkya Rahane was the perfect way to show the audience exactly what  My11Circle experience is all about — high energy fun, combined with laser-focused skill,” Iyer said.

Karan Kapadia, ad film director, said, “It was a pleasure working with Ranveer [Singh] as always. I also had a massive fanboy working with legends such as Dada [Sourav Ganguly], VVS Laxman, and Ajinkya Rahane. The experience with the entire My11Circle team was outstanding, and I would like to thank them for this collaboration.”