The Bollywood preview of Khaali Peeli which released on October 2nd received a full house attendance at the ŠKODA presents Supermoon Drive-in. After almost six months of the Covid-19 pandemic restrictions, fans were able to watch a Bollywood movie on the big screen. The first of its kind drive-in experience hosted 6 shows in Gurugram spread across the long weekend from Oct 2- Oct 4, 2020.
Patrons were able to once again step out of their house with their families to enjoy a Bollywood movie on the big screen within the safety of their cars. Facilities like contact-less ticketing, F&B arrangements and a wide array of other safety precautions were undertaken to ensure the safety and wellbeing of patrons.
Swaroop Banerjee, COO and Business Head, Zee Live, said, “We are extremely thrilled with the overwhelming response we received from the patrons at India’s first Drive-in.
“It was incredible to see that people had been waiting for over 7 months to enter some kind of live entertainment, the cars came in sharp on time, hassle free sanitized entries, a bag full popcorn, sanitizer and a mask was given, ushers directed them to their parking slots, a 45 feet by 25 feet LED made for an unforgettable viewing with audio experience and finally a planned seamless exit with no one having to wait for more than 7 minutes.
“Drive-ins work like a charm and almost every guest asked our box office when is our next. I cannot thank Gurugram audiences enough for showing so much love to Supermoon Drive-In ft. Khaali Peeli. We are committed to ensure the most accessible and safety-first formats of entertainment and you’ll be seeing more soon,” Banerjee added.
Shariq Patel, CEO, Zee Studios added, “We are exhilarated with the response that we got for our drive-in format release of the film ‘Khaali Peeli’ and I am amazed how well people have accepted it. Khaali Peeli is a mass entertainer and with the drive-In format, we are happy to reach out to our audiences and provide them a ‘big-screen experience’ in a socially distant yet pleasurable way.”
The ŠKODA presents Supermoon Drive-in was made possible through the collaborative efforts between Zee Studios and Zee Live. Following the success of the first Drive-in preview in India, Zee Live is keen on exploring more such engaging and innovative avenues for entertainment on a larger scale across multiple cities in India.