Zoo Media’s flagship digital agency FoxyMoron and video solutions agency, The Rabbit Hole, in an industry first, created an animated gaming inspired video to promote participation amongst investors and traders for Sharekhan’s beta testing project titled Project Leapp.
ShareKhan (by BNP Paribas), one of the top 10 brokers in the country, is launching a new discount broking platform temporarily titled ‘Project Leapp’. This is Sharekhan’s initiative, to engage participation amongst the top 100 “most demanding” traders and investors to test and perfect this new discount broking platform. The 100 traders and investors who qualify, get 1 year of brokerage free trading on the platform once launched. Along with the rare opportunity to collaborate with Sharekhan’s experienced minds.
The use of gaming animation to explain the complex features of trading platforms is an industry first. The animated video takes the audience through Project Leapp’s key features, like real time updates on stock investments, easy IPOs , as well as the members of the Sharekhan team, they would be working with, in a video game format. The video uses millennial tonality and colloquial language, to make the content fun to watch and concepts easy to understand, for even those who are unfamiliar with stock trading.
Pratik Gupta, Co-Founder Zoo Media and FoxyMoron, said “This is one of the most interesting things we’ve worked on this year, for a financial behemoth like Sharekhan to work with traders and to make a product that suits them, is a giant “Leapp” in itself. We therefore needed a video that broke convention yet appealed to the traders and think, we have a winner with a campaign we’re really proud of”
Rishabh Khatter, Business Head, the Rabbit Hole, said “Animation can be a powerful tool to tell a brand story if used correctly. Project Leapp’s animated digital video is a calculated risk which has paid off as it shows how animation can be leveraged to explain even the toughest of concepts in an engaging, comprehensive and non intimidating way. As video production has come to a standstill animation and post production does come to the rescue in a huge way. Some formats of animation can even work out more cost effective for brands over produced video content.”
Danny Nathani, Chief Brand Officer, Sharekhan, said, “We thoroughly enjoyed the collaboration with FoxyMoron and their co-agencies, their ability to understand our needs and requirements for this campaign have led us create a very informative yet engaging animation campaign that conveys the desired message in a very efficient manner,”
The campaign to promote participation is now live on YouTube, Facebook, Instagram, Twitter, and LinkedIn. To complete the participation journey, Noesis.Tech, has created a comprehensive registration website for the traders to participate in this process.
Brand: Project Leapp by ShareKhan Digital Agency : FoxyMoron Video Production and Solutions Agency : The Rabbit Hole Client Partners : Jean Christophe, Danny Nathani, Muzzammil Syed Campaign:Super Vicky Strategy : Nakul Dutt Account Management: Abhishek Ragoowanshi, Drishti Ramchandani, Riddhisha Brahmbhatt Creative : Sourodeep Banerjee, Shreya Krishanan, Penaaz Damania Website Development and Technology Partner: Noesis.Tech