Pratik Gupta – Co-Founder Zoo Media and FoxyMoron, said, “Our vision as a network, and especially with FoxyMoron has moved into a more strategic business focus for our brands, having someone like Nakul has made that transition very smooth.
“His experience ranges from being at the forefront of strategy at agencies, to a human resources stint and also being a brand manager, this well-rounded approach helps him tie-in strategy for us across media, creative, content and data for our clients. We’re excited to work alongside him as part of our growth journey,” Gupta added.
Nakul Dutt, National Strategy Director – FoxyMoron, said, “The conversation in our industry has changed from digital KPIs to actual business impact. The need of the hour is to integrate digital resources into actionable marketing to achieve a holistic and scalable business model which is measurable and impact driven.
“FoxyMoron already has an ecosystem which integrates data, tech, media & content centered around business goals. This combined with our people centric approach is a birthplace for not only refreshing ideas but to achieve solutions which will set new benchmarks for our industry. I am looking forward to collaborating with the internal teams, client teams and the entire ecosystem to drive this impact at large,” Dutt said.
FoxyMoron is a leading independent digital products and services agency of Zoo Media. FoxyMoron was founded in 2008, the agency provides solutions towards building future ready brands on digital platforms, through an integration of content, technology and media, using data backed tools and practices. With teams cross Bangalore, Bombay, Delhi NCR, the highly awarded agency has built several sustainable partnerships with the L’Oreal Group, Netflix, Colgate, Amazon India, Burger King, IKEA, DS Group, SanDisk, Ather, Orientbell Tiles, Hershey’s Group, Manyavar, ABC India, Turner International and DAMAC, amongst others.