FLYX, a first-of-its-kind social network platform for OTT content has announced the appointment of Rushabh Mehta to head of its India operations.
Rushabh will play a vital role in building a stronger recall, brand awareness and stickiness for the app in India. Sharing the company’s ambition for personalising OTT content choices through their unique algorithm , the new hire brings more than a decade of expertise in this field.
In his previous role at BARC, Rushabh has led large teams of BARC’s core functionalities including Research Intelligence Operations and Market Analytics. He has also worked with Taj Television (part of Zee group), Times Television Network, Digicable and Infosys across varied roles and functions prior to his stint at BARC.
Shashank Singh, Co-founder & CEO, FLYX, said, “We’re excited to welcome a highly experienced individual as Rushabh. He has a wide array of experience and knowledge in research intelligence and analytics making him an invaluable asset to our growing team. Rushabh’s appointment will surely help FLYX in achieving their goal of building a brand that provides a unique and comprehensive experience to its users,” Singh said.
Rushabh Mehta, Head India Operations, FLYX, said, “I am delighted to come on-board at FLYX, which has been disrupting the space of content selection across OTT platforms. I am very excited to be part of this journey in elevating the experience for users in days to come especially in these times where OTT has become a very important piece in the media and entertainment space.”
Rushabh comes with over 13 years of experience spread across the spectrum of Indian media industry. He has worked across diverse fields like TV distribution, subscription, content acquisition & monetisation, client partnerships, product sales, media analytics and audience measurement, thereby garnering 360° experience in the media industry.