The Fever FM Network too is cheering team India with content and initiatives that will seek to evoke engagements from its listeners. Its rewards for engagements across a 60-day World Cup campaign include exciting opportunities like a chance for 39 listeners to travel to England to watch the cricket match live, tuning in to RJ Sanjay Manjrekar for various cricketing updates, and on-ground activations at the listeners’ homes that would turn the homes into stadiums.
Harshad Jain, CEO, Radio and Entertainment – HT Media Ltd., and Next Mediaworks Ltd., said, “Sports has always been one of the key content pillars for Fever FM Network. The World Cup is one of the most exciting times for the entire country, and we are proud to launch the biggest World Cup campaign with loudest cheers for team India.
“We are sure that with our most innovative, unique and engaging content and money-can’t-buy experiences this World Cup will become another reason for our 35 million+ listeners to revel with Fever FM network.”