Fastrack released an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment. The campaign video conceptualised by Lowe Lintas Bangalore builds interest for the new Fastrack Reflex 3.0 which is equipped with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style.
The campaign film shows how today’s youth aren’t held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey; that they can #StartAnywhere. In doing so, it showcases the features of Reflex 3.0 in a quirky manner. Whether it be running a race in the parking lot or a dance party in the midst of traffic or even just lunging their way through a supermarket.
#StartAnywhere captures how they are ready to take the leap and, in a real sense, become the Olympians of the street with Reflex 3.0 and its 10+ sport modes.