Farhan Akhtar kicks off ‘Road to Madrid’ for UEFA Champions League finale on Sony

image-farhan akhtar-sony-pictures-sports-network-uefa-champions-league-final-MEDIABRIEFSony Pictures Sports Network (SPSN) along with Farhan Akhtar – UEFA’s official guest from India — kicked off a series of activities that will lead up to the UEFA Champions League finals. Akhtar will watch the finals at the Metropolitano Stadium in Madrid, Spain, on 1st June 2019. Fans can watch the second leg of the UEFA Champions League Semi-Finals and the Finals live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels.

UEFA Champions League 2019 is nearing a thrilling climax with just four teams left in the race. Farhan Akhtar, who was behind memorable projects like Bhaag Milkha Bhaag and Toofan, which brought the stories of great sportsmen to the public eye, is quite the ideal contender for an off-screen sports collaboration with the world’s biggest club football league.

He said, “I have grown up watching and playing football, and I am thrilled to be UEFA’s official guest from India. The UEFA Champions League, (to be) telecast on SONY TEN 2 channels, is the most prestigious international club tournament in the world. Getting the opportunity to watch the UEFA Champions League Final match live at the stadium, surrounded by thousands of passionate fans and soaking in the electrifying atmosphere, is going to be an unforgettable experience. I will be posting all about it on Twitter and Instagram so that fans can follow the action with me.”

Click here to watch SPSN’s new campaign with Farhan Akhtar

Campaign towards the UEFA Finale

As a build-up to the knockout stage of the tournament, Sony Pictures Sports Network launched the My Reasons to Watch UEFA Champions League campaign, which captures the enthusiasm and passion of various kinds of fans, ranging from fan boys to peripheral football viewers who profess their reasons for watching the UEFA Champions League.

SPSN, in association with PVR Cinemas for the first time, will screen the UEFA Champions League finals LIVE on big screens across Mumbai, New Delhi, Pune, Kolkata, and Chennai for a larger-than-life experience for football fans at the following venues:

CityTheatre
MumbaiPVR ECX Citimall Andheri
PVR Phoenix Kurla
PVR Oberoi Goregaon
New DelhiPVR, Select City Saket
PVR Ambience Gurugram
PunePVR Phoenix Marketcity
PVR Pavillion
KolkataPVR Manisquare
PVR Jessore Rd (Diamond Plaza)
ChennaiPVR Ampa

 To further enhance the viewing experience for audiences, SPSN will also feature a UEFA Champions League Studio Show with a host of expert panelists on board, presenting in-depth pre-, mid- and post-match analyses.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, As the premier destination for football, we are curating an immersive fan experience for one of the grandest sports finales of 2019. The UEFA Champions League is not just a football tournament; it is a culmination of the top European clubs vying for the coveted title. The tournament experienced a considerable jump in viewership and we have seen a 79% growth over the previous season which is a testament to its popularity.”

The 2nd leg of the UEFA Champions League Semi-Finals and the Finals will air live and exclusive on SONY TEN 2 & SONY TEN 2 HD channels.

Sr. No.MatchDateTime
Leg 2

Liverpool FC
vs
FC Barcelona

8th May 201900:30 Hrs
(Half past midnight of 8th May)
AFC Ajax
vs
Tottenham Hotspur FC
9th May 201900:30 Hrs
(Half past midnight of 9th May)
Final
TBA vs TBA2nd June 201912:30 AM

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