Facebook begins testing ads on Instagram Reels in India


Facebook has announced that it will soon launch new topic targeting options within Facebook’s In-Stream video, testing of Instagram Reels Ads and other ad experiences in Facebook Stories to help increase opportunities for brands to better engage with relevant audiences.

Starting today, Facebook is launching a global test of In-Stream Video Topics that lets advertisers place ads in certain video topics through Ads Manager — allowing advertisers to align their brand messaging within content that is contextually relevant to their target consumer.

Following this roll out Instagram will begin testing Reels ads in India, Brazil, Germany and Australia with tests expanding to more countries in the coming months. As per the social media giant 90% of people follow a business on Instagram, and people are already embracing Reels to discover new creators and businesses. This discovery mindset makes it a natural place for businesses to express themselves creatively and find deeper connections with the audiences that matter to them.

The new Reel ads will be full-screen and immersive, similar to ads in Stories. As with organic Reels content, ads can be up to 30 seconds and people can comment, like, view, save, share and skip Reels ads.

Instagram will learn from how people and businesses engage with this new format so we can bring the best possible experience to the community.

These  new innovation are part of Facebook’s effort to develop new and innovative ads formats so that creators can monetize more types of content and brands can reach more audiences.

Since launching in-stream ads, Facebook has expanded the format to include pre, mid, post-roll and image ads, and formats specific to Live. And these efforts are having an impact: In-stream ad payouts grew over 55% from 2019 to 2020, with video partners of all sizes able to earn revenue.