EXCLUSIVE | Poulomi Roy, RSH Global: Empathy, perspective, resilience

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Poulomi Roy, Chief Marketing Officer at RSH Global, oversees business operations in multiple geographies and is responsible for drafting impact marketing strategies for revenue generation. With more than 12 years of experience in marketing, communication, advertising, strategic planning, key account management and client servicing she manages brand communication across platforms and has been instrumental in revamping the brand JOY from the house of RSH Global.

In this exclusive piece, Poulomi writes about how 2020 impacted her personally and professionally, the challenges her supply chain management team faced and the need for empathetic leaders in business. Read on.

One of the many things this past year made clear is that the professional environment and the way we conduct business has been changed forever. The year 2020 hit the pause button for the whole world at the same time. The year made everyone realize the fact that there will be situations that are not always going to be in our control.

Believing that the wind will turn in your favor, and in the meanwhile preparing for any and all adversities that we may face, is the positive outlook that we need. How well and how innovatively we can sail the boat is a matter of perseverance and resilience: Poulomi Roy

Believing that the wind will turn in your favor, and in the meanwhile preparing for any and all adversities that we may face, is the positive outlook that we need. How well and how innovatively we can sail the boat is a matter of perseverance and resilience.

We need to be mindful of the fact that even others are facing the same situation, empathize with others, and get in touch with our feminine side to bring out the best in us in terms of leadership and nurturing skills. That’s what will help us survive the adversities.

What 2020 helped me see through the clearer lens of my own realigned, shaken-up perception:

I work in the FMCG sector where, traditionally, I have always been handling sales and marketing responsibilities for my company. However, during the pandemic, I realized the minute and day-to-day challenges faced by the teams that I do not regularly work with closely. The supply chain management team has faced a lot of challenges through the pandemic and the resultant lockdowns.

Understanding these challenges and empathizing with the supply chain management team was not enough. They are the backbone of the FMCG and retail ecosystem. We were working as a team to overcome the difficulties and to keep the business going through the difficult times.

The most effective teams are formed when their leaders are empathetic and perceptive. Leaders must always consider the context in which their team is working, and the recent pandemic enabled me to have a new perspective, to understand and acknowledge the extra effort and energy that the team was putting in: Poulomi Roy

Generating leads is what I have been focusing on for the longest time but, fulfilling the need of the lead entails a robust process management strategy and needs to be handled with utmost efficacy.

The most effective teams are formed when their leaders are empathetic and perceptive. Leaders must always consider the context in which their team is working, and the recent pandemic enabled me to have a new perspective, to understand and acknowledge the extra effort and energy that the team was putting in to achieve results in a time where everything looked bleak and morale had taken a hit.

It is not that I suddenly understood the importance of the team. I always knew the value that each individual adds to the chain, but the crisis and the adverse work environment put the workflow in perspective for me to be more empathetic towards my people.

Looking ahead at, and for my workplace, family,  friends, society:

The workplace, to me, is a place where I meet a lot of young and fresh minds to exchange ideas, talk about various subjects, and bounce ideas off of, which, in many ways over the years has enriched me as a person. This is one of the aspects that had me looking forward to returning to the office, and hence going back to work has been a great experience for me.

Family and friends are the strongest sources of support and strength for any individual and hence we must always be connected and close to them. It is important to give back to society in your own small ways.

This one year, thankfully, has made us realize this more than ever, where we have seen instances of individuals coming to the aid of the elders in their societies, their communities and connecting and empathizing with people around them.

So — in my professional and personal spaces, what is my idea of happiness?

In a professional capacity, I would say if you get paid for what you like doing, it is a 100% guarantee of satisfaction which in turn results in peace of mind, overall positivity and happiness. 

In my personal space, as long as I have the freedom of thought and the liberty to express myself, I am happy. I believe there is not one constant thing that always becomes THE source of happiness, but it is rather about learning and experiencing new things.

Your thoughts, please