EXCLUSIVE | Disney+Hotstar, MX Player, SonyLIV are top 3 OTT platforms in India (COTT – Wk 23/21)

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Disney+Hotstar, MX Player and SonyLIV were the Top 3 OTT Platforms in Week 23 of 2021 (June 6 – June 12), per Chrome OTT’s popular list of Top 12 OTT platforms.

During week 23 Amazon Prime Video‘s The Family Man S2 secured the top spot on both the Top Shows list as well as the Top Binged list. Following The Family Man S2 was MX Player‘s Indori Ishq and ZEE5‘s Sunflower which secured the second and third spot on both— the Top Shows list and Top Binged list— respectively. During this week Alpha available on MX player was the top movie.

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Top 12 OTT Platforms in Week 23 of 2021 (June 6 – June 12)

Disney+Hotstar, MX Player and SonyLIV were the three top OTT platforms in India. Disney+Hotstar was the top OTT platform with a reach of 6.50% translating into 37.30 million unique viewers, followed by MX Player with 21.33 million unique viewers and a reach of 3.71%.

SonyLIV came in third place with a reach of 0.76% translating into 4.36 million unique viewers.

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Top Platforms: At a glance

Platform Reach Unique viewers (In Million)*
Disney+ Hotstar 6.50% 37.30
MX Player 3.71% 21.33
Sony LIV 0.76% 4.36
Amazon Prime Video 0.72% 4.15
ZEE 5 0.70% 4.04
VOOT 0.66% 3.81
Netflix 0.59% 3.38
ALT Balaji 0.46% 2.61
ULLU 0.15% 0.83
TVF 0.04% 0.21
Eros Now 0.02% 0.07

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

Top 10 Shows

Amazon Prime Video‘s The Family Man S2 was the top show with a reach of 13.94% translating into 79.97 million unique viewers, followed by MX Player‘s Indori Ishq that clocked in 20.70 million unique viewers and a reach of 3.60%.

ZEE5‘s Sunflower came in third place with a reach of 2.44% translating into 13.98 million unique viewer.

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Top 10 shows – unique visitor numbers:

Show Reach Unique viewers (In Million)*
The Family Man S2 (Amazon Prime) 13.94% 79.97
Indori Ishq (MX Player) 3.60% 20.70
Sunflower (Zee5) 2.44% 13.98
Broken But Beautiful S3 (ALT Balaji) 1.74% 10.02
Maharani (Sony Liv) 1.36% 7.81
Sweet Tooth (Netflix) 1.30% 7.47
Loki (Disney+ Hotstar) 1.30% 7.45
Runaway Lugai (MX Player) 1.03% 5.95
Lucifer S5 Part 2 (Netflix) 0.99% 5.67
Paap S2 (MX Player) 0.97% 5.59

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

Top Binged Show

Amazon Prime Video’The Family Man S2 was the top binged show with a reach of 4.88% translating into 27.99 million unique viewers, followed by MX Player‘s Indori Ishq that clocked in 9.31 million unique viewers and a reach of 1.62%.

ZEE5‘s Sunflower came in third place with a reach of 0.97% translating into 5.59 million unique viewer.

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Table: Top Binged Shows Unique viewers:

Binged Show Reach Unique viewers (In Million)*
The Family Man S2 (Amazon Prime) 4.88% 27.99
Indori Ishq (MX Player) 1.62% 9.31
Sunflower (Zee5) 0.97% 5.59
Broken But Beautiful S3 (ALT Balaji) 0.64% 3.71
Sweet Tooth (Sweet Tooth) 0.44% 2.54
Loki (Disney+ Hotstar) 0.33% 1.86
Maharani (Sony Liv) 0.31% 1.80
Lucifer S5 Part 2 (Lucifer) 0.26% 1.47
Paap S2 (MX Player) 0.22% 1.23
Runaway Lugai (MX Player) 0.19% 1.07

Top Movies

Alpha on MX Player was the top movie in week 23 with 6.56 million unique viewers translating to a reach of 1.14% followed by Anacondas: Trail of Blood and Kis Kisko Pyaar Karoon both available on MX Player securing the second and third spot.

Anacondas: Trail of Blood clocked in 3.76 million unique viewers translating to a reach of 0.66%. And Kis Kisko Pyaar Karoon garnered a reach of 0.53% with 3.03 million unique viewers.

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Top Movies: At a glance

Movie Reach Unique viewers (In Million)*
Alpha (MX Player) 1.14% 6.56
Anaconda: Trail of Blood (MX Player) 0.66% 3.76
Kis Kisko Pyaar krun (MX Player) 0.53% 3.03
The Karate Kid Part li (MX Player) 0.50% 2.87
Shaadisthan (Disney+ Hotstar) 0.49% 2.82
Raya And The Last Dragon (Disney+ Hotstar) 0.42% 2.44
30 Days Of Night (MX Player) 0.42% 2.42
Oslo (Disney+ Hotstar) 0.35% 2.04
Action (MX Player) 0.33% 1.90
Skater Girl (Netflix) 0.31% 1.74

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include:

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go

Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.