EXCLUSIVE | Top 3 OTT platforms in India: MX Player, Disney+Hotstar, VOOT per Chrome COTT Wk 10/21

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MX Player, Disney+Hotstar, and VOOT were the Top 3 OTT Platforms in Week 10 of 2021 (Mar 07 – 13), per Chrome OTT’s popular list of Top 12 OTT platforms which shares valuable insights and guidance on content for OTT platform executives and media buying insights for custodians of numerous brands respectively.

Week 10’s report of how the OTT Platforms acquitted themselves, the Top 10 shows across OTT Platforms, the Top 10 Binged shows, and the Top Movies is out, and reveals that MX Player’s Chakravyuh – An Inspector Virkar Crime Thriller secured the top spot in both the Top Show and Top Binged list, followed by Week 9’s top player Disney+Hotstar’s 1962: The War in the Hills and Viu India’s Kaushiki in third spot.

All three –  Chakravyuh – An Inspector Virkar Crime Thriller, 1962: The War in the Hills and Kaushiki were the Top Shows and the Top Binged Shows in week 10 in that order.

Chrome OTT, which fills a major industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users and the time they spend on, with levels of engagement with, the OTT platforms, also reveals that in Week 10/21, National Geographic India‘s Women of Honour: Destination Army was the Top Movie.

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Top 12 OTT Platforms in Week 10 2021 (March 7- 13)

MX Player, Disney+ Hotstar and Voot were the three top OTT platforms in India. MX Player was the top OTT platform with a reach of 5.21% translating into 29.93 million unique viewers, followed by Disney+ Hotstar with 22.6 million unique viewers and a reach of 3.93%. VOOT came in third place with a reach of 3.11% translating into 17.84 million unique viewers.

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Top Platforms: At a glance

Platform

Reach

Unique viewers (In Million)*

MX Player 5.21% 29.93
Disney+ Hotstar 3.93% 22.6
VOOT 3.11% 17.84
Sony LIV 2.04% 11.73
ZEE5 1.60% 9.17
ALT Balaji 0.66% 3.79
Netflix 0.49% 2.81
Amazon Prime Video 0.41% 2.36
ULLU 0.04% 0.25

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

TOP 10 SHOWS

MX Player’s Chakravyuh – An Inspector Virkar Crime Thriller was the top show during COTT week 10/21 with 27.11 million unique viewers— a reach of 4.72%, followed by Disney+Hotstar’s 1962: The war in the Hills which engaged 23.71 million unique viewers— a reach of 4.13%.

Viu India’s Kaushiki came in at 3rd place engaging 3.40% or 19.53 million unique viewers.

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Top 10 shows – unique visitor numbers:

Show

Reach

Unique visitors (In Million)

Chakravyuh – An Inspector Virkar Crime Thriller 4.72% 27.11
1962: The war in the Hills 4.13% 23.71
Kaushiki 3.40% 19.53
Girls Hostel 2.0 2.63% 15.09
Hello Mini 2 2.59% 14.87
The Married Woman 2.57% 14.72
College Romance Season 2 2.44% 14.03
Dev DD season 2 2.37% 13.55
Hello 3 2.33% 13.37
Day Dreamer 2.17% 12.42

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

TOP BINGED SHOWS:

MX Player’s Chakravyuh – An Inspector Virkar Crime Thriller bagged the top spots in the list of top binged shows in Week 10 with 6.49 million unique viewers translating to a reach of 1.14%, followed by Disney+Hotstar’s 1962: The war in the Hills that garnered 6.32 million unique viewers or reach of 1.10%.

Viu India’s Kaushiki filled in the third spot with a reach of 1.07% and clocking in 6.13 million unique viewers.

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Table: Top Binged Shows Unique viewers

Binged Show

Reach

Unique viewers (In Million)

Chakravyuh – An Inspector Virkar Crime Thriller 1.14% 6.49
1962: The war in the Hills 1.10% 6.32
Kaushiki 1.07% 6.13
The Married Woman 0.90% 5.12
Hello 3 0.88% 5
Crashh 0.86% 4.94
Hello Mini 2 0.76% 4.36
Girls Hostel 2.0 0.74% 4.25
Endless Love 0.70% 4.03
Dev DD season 2 0.70% 4

TOP MOVIES:

Women of Honour: Destination Army was the top movie with 10.43 Million unique viewers translating to a reach of 1.82% in COTT week 10’ 2021, followed by Myakut: The Sheep on Prime Video that garnered a reach of 0.85% and engaged 4.87 million unique viewers, and ZEE5‘s Vikram Vedha in the third place with 3.55 million unique viewers translating to a reach of 0.62%

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Top Platforms: At a glance

Top Movies Reach Unique viewers (In Million)
Women of Honour: Destination Army 1.82% 10.43
Myakut: The Sheep 0.85% 4.87
Vikram Vedha 0.62% 3.55
Own the Room 0.55% 3.15
The Power 0.53% 3.04
The Girl on the Train 0.50% 2.8
Kaagaz 0.44% 2.52
Shaadi Ke Patasey 0.44% 2.52
Lahore Confidential 0.37% 2.12

 

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go
  • Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents.  The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.

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