Exclusive | Ashish Bhasin, Dentsu International shares inspiration for survival, growth on The Master’s Voice podcast

Click on Play to listen to Ashish Bhasin in conversation with Pavan R Chawla


Our special, expert guest in this episode of The Master’s Voice podcast series from MediaBrief is Ashish Bhasin, CEO APAC and Chairman India – Dentsu International and member of the Dentsu International Global Executive Team.


Ashish has been one of the finest business and thought leaders in the Advertising & Media industry across India and the Asia Pacific for the past 32 years, and in this special episode, Pavan R Chawla caught up with him for some inspirational insights for businesses in the Media, Marketing, Advertising and Comms spaces to survive and grow during and after the Pandemic.

Ashish speaks at length on the need to combine ambition with contentment, and why he believes Digital, which has always been his first and topmost agenda to grow Dentsu, has yielded phenomenal growth rewards for the group over the darkest period of human history, the pandemic.

He speaks of the four phases his team and he worked through at Dentsu International to help the company successfully and effectively face up to the first shocking impact of the pandemic.

Ashish also shares his views about multiple industry issues, plus insights on how best to hand-hold clients with effective empathy, care and impact, and much more. So listen in, and hopefully,  reap and revel, like we did while recording and producing this podcast episode. (And before you do that, thanks are in order from us to Prerna Sagvekar for having enabled this conversation).

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Ashish is the astute business and thought leader who built the Dentsu Aegis Network in India from a 50-member team to a 3000-member powerhouse — now the 2nd largest Advertising and Marketing Communications Group in India; in the process, overturning for the first time the existing ranking which was historically in place for more than 80 years.

Prior to this Ashish set up several of Lintas India’s (IPG) businesses and successfully led Lintas India for 20 years.  He also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing.

Ashish has won numerous awards, including a record four coveted South Asia Agency Head of the Year Award at Campaign Asia-Pacific’s Agency of the Year Awards 2015, 2016, 2017 and 2019.  He was named Network Head of the Year –  Media Ace Awards 2019, a distinction he also was conferred with in 2018. He was awarded the 2015 IAA Leadership Award for Media Agency Head of the Year and was the Dentsu Aegis Network Star Performer of the Year 2017.

Ashish was recently appointed as 2021 Effie’s Awards Chairman. He has also served as Head of Jury for the Asia Pacific Effie Awards 2017 and has served on several global juries including Cannes Lion 2016, Cannes Lion 2007, Dubai Lynx 2008, Festival of Media Global 2013 at Montreux and Asia’s Most Promising Brands and Leaders 2013 in Dubai.

Ashish serves or has served on most industry bodies in India, including as Immediate Past President AAAI, Immediate Past Chairman MRUC, Chairman Goafest 2017 & 2018, Co-Chairman AAAI – IBF committee 2010 – 2018, Board Member-Broadcast Audience Research Council (BARC),  Board Member – Audit Bureau of Circulation (ABC), Chairman Media Abbys 2012 & 2013, Chairman – Readership Studies Council of India and  Founding Chairman of the Sydenham Institute of Management’s Alumni Association.

Ashish has recently been conferred a PhD (Honoris Causa) for outstanding contribution to the Advertising & Media Industry.