India’s largest food service company, Jubilant FoodWorks Limited, has awarded awarded the integrated media duties for Domino’s Pizza to Havas Media after evaluating multiple aspirants through a multi-agency pitch. The mandate awarded to Havas Media includes both — offline and digital media duties.
Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited, said, “We are glad to have Havas Media on board as our media partner. We are confident that their expertise, market understanding and integrated offering will help us in driving the next phase of transformation and growth for Domino’s. We look forward to a long and fruitful partnership”.
Rana Barua, CEO, Havas Group India, said, “We are absolutely delighted to partner with a prestigious brand as Domino’s Pizza, which is one of the most loved pizza brands in the world. And looking forward to playing an integral role in charting out the next phase of growth. Whilst, the Food and Beverage industry as a whole has gone through extremely challenging time during the past few months during the pandemic, we are confident, we will be able to contribute to the brand’s growth with our holistic village model and integrated offering”.
Mohit Joshi, CEO – Havas Media Group India, said, “This win is a testament to our continued efforts of scaling our operations further in India and the expertise we bring to our clients. At Havas Media, we invest in media that matters and drive Media Experience (MX) that connects a client with their target audience. This unique data-driven and content powered approach is the bedrock of all our strategies. With this mandate, we look forward to further strengthening Domino’s Pizzas’ meaningful journey and adding an esteemed brand to our stellar list of existing clients”.
The business will be handled out of the agency’s Gurgaon office led by Uday Mohan – Managing Partner North and West.