Image-exclusive-chrome-cott-week-18-mediabrief.jpg

Disney+Hotstar, MX Player and SonyLIV were the Top 3 OTT Platforms in Week 18 of 2021 (May 2 – May 8),per Chrome OTT’s popular list of Top 12 OTT platforms.

Week 18’s report of how the OTT Platforms acquitted themselves, the Top 10 shows across OTT Platforms, the Top 10 Binged shows, and the Top Movies is out, and reveals that Disney+Hotstar’Out of Love Season 2 secured the top spot on both Top 10 shows and the Top 10 Binged list.

Following into Disney+Hotstar’s lead MX Player‘s Ramyug and Hello Mini 3 secured the second and third spot on both the Top 10 shows and the Top 10 Binged list respectively.

Chrome OTT, which fills a major industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users and the time they spend on, with levels of engagement with, the OTT platforms, also reveals that in Week 18/21,  Disney+Hotstar‘s The big bull continued to reign as thTop Movie.

Image-Exclusive-COTT-week-1821-mediabrief.jpg

Top 12 OTT Platforms in Week 18 of 2021 (May 2 – May 8)

Disney+HotstarMX Player and SonyLIV were the three top OTT platforms in India. Disney+Hotstar was the top OTT platform with a reach of 5.76% translating into 33.05 million unique viewers, followed by MX Player with 10.17 million unique viewers and a reach of 1.78%.

SonyLIV came in third place with a reach of 1.07% translating into 6.11 million unique viewers.

COTT-Wk-18-Top-Platform.png

Top Platforms: At a glance

Platform

Reach

Unique viewers (In Million)*

Disney+ Hotstar 5.76% 33.05
MX Player 1.78% 10.17
Sony LIV 1.07% 6.11
VOOT 0.77% 4.45
ZEE 5 0.51% 2.95
ALT Balaji 0.20% 1.13
Amazon Prime Video 0.17% 0.96
Netflix 0.13% 0.71

Disclaimer: Platform level data is captured regardless of whether consumed via a paid subscription or by sharing of credentials amongst non-subscribers.

Top 10 Shows

Disney+Hotstar’s Out of Love S2 secured the first spot with 10.43 million unique viewers— a reach of 1.82%.

MX Player‘s Ramyug and Hello Mini 3secured the second and third spot respectively with 9.60 million unique viewers— a reach of 1.67% and 7.53 million unique viewers— a reach of 1.31%.

COTT-Wk-18-Top-Shows.png

Top 10 shows – unique visitor numbers:

Show

Reach

Unique viewers (In Million)*

Out of Love S2 1.82% 10.43
Ramyug 1.67% 9.60
Hello Mini 3 1.31% 7.53
Kathmandu Connection 1.14% 6.55
Love, Lust & Confusion 0.94% 5.39
Bisaat 0.92% 5.27
Last Man Standing S9 0.83% 4.74
Goal Maal 0.82% 4.70
Queen of The South S5 0.77% 4.42
Operation Mbbs 0.68% 3.86

Disclaimer: Show level data is captured regardless of whether consumed via a paid subscription, pirated /alternate platforms or by sharing of credentials amongst non-subscribers. As a result of which the reach of a show could be higher than that of the platform itself.

Top Binged Show

Disney+Hotstar’s Out of Love S2 secured the first spot on the Top Binged Show list  with 2.73 million unique viewers— a reach of 0.48%.

MX Player‘s Ramyug and Hello Mini 3secured the second and third spot respectively with 2.69 million unique viewers— a reach of 0.47% and 2.64 million unique viewers— a reach of 0.46% respectively.

COTT-Wk-18-Top-Binged.pngTable: Top Binged Shows Unique viewers:

Binged Show

Reach

Unique viewers (In Million)*

Out of Love S2 0.48% 2.73
Ramyug 0.47% 2.69
Hello Mini 3 0.46% 2.64
Bisaat 0.31% 1.74
Kathmandu Connection 0.30% 1.73
Goal Maal 0.27% 1.53
Love, Lust & Confusion 0.26% 1.51
Bull S5 0.26% 1.49
His Story 0.24% 1.40
A Black Lady Sketch Show S2 0.24% 1.39

 

Top Movies

Disney+Hotstar‘s The Big Bull continues to reign in the top spot with 5.69 million unique viewers translating to a reach of  0.99% in COTT week 18’ 2021 followed by Nomadland available on Disney+Hotstar which garnered a reach of 0.72% and engaged 4.11 million unique viewers

In the third place came Inspector Vikram available on MX Player which garnered a reach of 0.69% and engaged 3.95 million unique viewers.

COTT-Wk-18-Top-Movies.png

Top Movies: At a glance

Movie

Reach

Unique viewers (In Million)*

The Big Bull 0.99% 5.69
Nomadland 0.72% 4.11
Inspector Vikram 0.69% 3.95
Jersey 0.55% 3.20
Jannu 0.49% 2.82
Nine Warriors: Part 2 0.46% 2.63
Parole 0.46% 2.62
Om 3D 0.36% 2.07
Downhill 0.33% 1.89
The New Mutants 0.28% 1.58

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include:

  • Live viewership of platforms/shows on-the-go
  • Real-time migration of platforms on-the-go
  • Customised Web Dashboard on-the-go
  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go

Chrome DM’s COTT(www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps. These inputs are captured across a subset of Chrome’s panel of 70,406respondents.  The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics. Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.