Dhara, India’s leading edible oil brand has rolled out a digital film celebrating the occasion of Father’s Day, which urges consumers to legally adopt and support unaccompanied children in this pandemic. Showcasing the joy of parenthood, the digital film subtly conveys a father’s love for her adopted daughter encapsulating the emotional connect beautifully.
The digital film by Dhara edible oils takes the leap from its brand proposition of ‘Zara Sa Badlaav’, with essence of bringing a positive change in life. The newly showcased film is also about bringing in the same ‘Badlaav’ while ushering in positivity in our society and encouraging prospective parents to go for adoption of children, who have been left stranded in this crisis.
A Mother Dairy spokesperson, said, “Brand Dhara has always endeavoured and supported the cause of bringing the desired change for better health and a better tomorrow. With this crisis, we all need to come forward and bring in the change for a better future of children who have lost their parents to pandemic by adopting them under laid regulations and give them the conducive environment, they deserve. Through this film, we aim to inspire the generation who can support the cause and bring in that change in our society.”
Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North, said, “This film further strengthens Dhara’s point of view of ‘Zara sa badlaav’. The pandemic has meant devastation for many families and we believe that trusted brands like Dhara must drive the altruistic narrative of bringing about positive change at every conceivable level of the society, in which these brands live.”
Brand: Dhara Edible Oils
Agency: DDB Mudra North
Creative: Rahul Mathew, Arjun Suri, Utsav Gokani, Sahaj Dang
Account Strategy: Shashvat Shukla, Aditi Hariharan
Account Management: Ashutosh Sawhney, Vineet Kindra, Nandita Bajpai, Animesh Jain
Production House: A For Orange Productions
Director: Puneet Prakash