RECMA, the independent research firm that evaluates media agencies, has launched its ‘Overall Activity Volume Rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest growing media agency globally’. With 8.8% Year-on-Year (YoY) agency growth and a growth of 81% over time, dentsu X has won the title for the third consecutive year.
Commenting on the RECMA ranking, Sanjay Nazerali, Global Client & Brand President, dentsu X, said, “To be recognised in this way for three years straight is a great endorsement of our proposition, ‘Experience beyond Exposure’, which places consumer delight back at the heart of marketing. It is also a testament to the long-held dentsu edict of ‘Servant Leadership’ – we only win when our clients, teams, and partners win too.”
dentsu X has also been named as the ‘fastest growing agency’ in India with an average 40% YoY growth in the last 3 years. Additionally, basis the qualitative parameters, the agency also secured the title of ‘#1 dominant agency’ by RECMA in February 2021. The agency has bagged this recognition for the second time in a row.
It is pertinent to note here that dentsu X India has maintained a highly positive new business balance (200m$+) following the wins of Reckitt Benckiser, MyTeam, and Unicharm earlier in the year, 2020. Moreover, the agency has also shown significant growth in non-traditional activities.
Speaking on the recognition, Divya Karani, CEO Media South Asia, dentsu and CEO, dentsu X India, said, “Our trajectory is a reflection of sharply identifying marketers’ needs and partnering them in driving real outcomes. Creating sustainable value, prizing the enduring over the short term is how we have become trusted partners.”
RECMA is the leading independent research company that reports and tracks the performance of media agencies around the globe.
The Overall Activity Volume report, evaluating over 900 media agencies across 70 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities which cover online paid media as well as fee-based activities on digital, data & analytics, content, marketing, sponsoring.